A SAFE C We hear from The Tile Association on their latest campaign with European partne
Winner of Best Commercial Project – Large (over 250sq m). Pool complex at Butlins, Bognor Regis. Tiling by ARDEX UK and Dyson-Briggs & Sons.
The Tile Association (TTA) promotes the hygiene advantages of correctly installed tiled surfaces in contract flooring applications, and is now working with partner associations ASCER from Spain and Confindustria Ceramica in Italy to highlight these advantages across Europe and especially in the UK market.
Entitled ‘But ceramic…is a safe choice’, the campaign employs social media and other digital communication to promote the benefits of tiled surfaces, particularly in flooring, with regard to hygiene, ease of cleaning, waterproofing, fire resistance and sustainability.
The campaign kicked off in October with a webinar for the British market, which was attended by TTA members and others from the industry. The campaign is pan-European and followed similar events which were organised for the French and German markets.
The videos which support this campaign are available to view on the TTA website. Meanwhile TTA’s social media will continue to cover the latest information on this campaign.
The current generation of wood-effect tiles are an interesting example, since they give the aesthetic impression of real wood flooring, but bring hygiene benefits which wood flooring could never hope to achieve.
All tiled surfaces are inherently hygienic. Although there is sometimes concern about the grouted area, in fact grout areas in a tiled surface will normally only amount to about 3% of the total area and if epoxy grouts are used, this surface will be totally impervious and will not harbour bacteria or viruses, provided an appropriate cleaning regime is employed.
TTA has a technical document on The Cleaning & Maintenance of Wall & Floor Tiles which, like all TTA technical documents, is available as a free download to TTA members. The document outlines different types of cleaning regime for different tile types.
https://www.tiles.org.uk/tta-works-with-spanish-and-italian-associations-to-promote-tiles-over-other-surface-finishes/
Current concerns about health and hygiene, triggered by the coronavirus pandemic are likely to remain with us long after the current health crisis has passed. Specifiers will be sure to look hard at the hygiene benefits of tiled surfaces long into the future.
20 | STONE & CERAMIC
It is also worth noting that tiled surfaces can safely be cleaned at temperatures in excess of 60°C, since they are fired to temperatures far above that during the manufacturing process. This means that tiles are a good solution in an environment where boiling liquids might accidentally get spilt on them.
Glazed tiles and certain types of unglazed tiles, such as increasingly popular porcelain tiles, are in fact to all intents
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