machines don’t stop working until the end of the day.” The extensive recycling operation sorts and sifts through all materials arriving on site to recover as much as possible through the latest state-of-the-art processing equipment. A selection of composts, recycled aggregates and soils are produced, while materials that cannot be recycled - with the exception of hazardous or contaminated materials – are sent for processing into refused derived fuels for energy plants. “Volvo kit working at our waste transfer stations will clock-up around 7 - 8,000 hours in three years,” he says. “Then we look at replacements. Elsewhere in the business, our excavators are run from three to five years.” He is pleased to note that residual values are very strong, which lowers the cost of ownership from choosing Volvo construction equipment. “We remain very focused on efficiency, and for us, this is where the Volvo range comes into its own,” he says. It has been an eventful journey so far for the Berkshire firm, but what lies ahead for the Shorts Group over the next 60 years?
“Growth will come in much larger steps, with some key areas that we are looking to develop for our customers,” suggests Bryony Short. “But we will also be adding supplementary services for our hire customers too in the short term.”
16 THE VOICE MAGAZINE No31 2017
One of which is the introduction of a portable toilet hire service, which sees each Tardis-sized single unit being manufactured in Shorts Group’s distinctive grey and green livery, boosting brand awareness to a far wider audience. “We’ve been cross-hiring portable toilets to meet
customers’ needs when hiring an excavator, dumper, skip and toilet package,” she says. “But the time is right to put our own mark on it and extend the same level of professionalism to yet another hire opportunity.” This is another example of a business opportunity that adds value to the brand and seeks to build on the firm’s desire to offer a one-stop solution for its customers. ■
Shorts Group activities: ■ Skip hire and recycling ■ Demolition and site clearance ■ Trade and food waste ■ Plant & tool hire ■ Composting ■ Recycled aggregates ■ Agricultural contracting ■ Property services ■ Road sweeping
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