CONTENTS ISSUE NUMBER 263 | NEW YEAR 2022 | ISSN 2049-8993
NEXT CHRISTMAS SALES UP BY 20 PER CENT
Next achieved a £70m uplift in its sales for the 8 weeks to December 25th and is now expected to achieve a profit of £822 million for the full year which ends later this month.
Demand was particularly high for party dresses and suits as consumers planned a more social festive period than had been possible in 2020. Tis and an 85 per cent uplift in full-price online sales at its Label business which stocks third party brands combined with a 30 per cent
The official publication for the DCA
rise in the online sales of Next’s own brand merchandise for the three months to 25 December more than offset the fall in- store sales of 5.4 per cent as compared with the same quarter in 2019. Materially lower levels of stock – at both Next and in the wider market – failed to dent performance and may possibly have worked in Next’s favour in segments that now have fewer competitors and, as a result, a lot less discounting.
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PUBLISHER’S NOTE ....................................................................................... 4 NEWS ROUND-UP ........................................................................................... 5 ON THE HORIZON ........................................................................................... 8 DCA Q&A WITH... ........................................................................................ 13 VIEWPOINT .................................................................................................. 16 DIRECT COMMERCE AWARDS 2022 ............................................................. 17 OPERATIONS ............................................................................................... 22 MARKETING SERVICES ................................................................................ 24 CUSTOMER CENTRICITY .............................................................................. 26 CATALOGUE ................................................................................................. 28 MULTICHANNEL ........................................................................................... 30 DIGITAL ....................................................................................................... 32 DIGITAL - EXCLUSIVE SERIALISATION .......................................................... 34
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