E-MOBILITY


A VERY


DIFFERENT TYPE OF VEHICLE


How one unique EV is shaking up the industry’s traditional design and ownership models


The Canoo EV runs on an all electric platform


O


ccasionally a disruptive brand will enter the EV space - think Tesla – that changes the parameters


for other manufacturers in the sector. One that has made most of them sit up and take notice is California-based Canoo. During the company’s launch in


2017, its chairman of the advisory board Stefan Krause opened proceedings by stating that his objective was to “design a car that would fit into the city of the future.” And the company has done just that with its a series of commercial electric vehicles including fleet vans, vehicle rental and ride sharing services all featuring its recognisable design. Canoo’s founders Krause and Ulrich Kranz were already big names in the


20 www.engineerlive.com


finance and automotive industry’s with Krause having worked for Deutsche Bank as chief financial officer, and Kranz coming from BMW where he was a senior executive. The team then hired the former head of


Opel Karl-Thomas Neumann, as a senior executive in 2018. The recent recipient of more than a


dozen awards, not least the iF Design Award 2022: (Vehicle Pickup Truck and Electric Vehicle Charger Winner),


The EV’s unique design makes it suitable for a range of environments


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