TEST, SAFETY, SYSTEMS
DISTRACTED DRIVING
How can OEMs deliver crucial data and information to drivers without impacting attention and safety?
QVUE transforms the windshield into dynamic canvases for intelligent and immersive mobility experiences D
riving distractions are a growing concern in modern transportation. In the UK alone, distracted driving
caused 458 fatalities in 2022 – a 51% increase compared to deaths caused by speeding. Meanwhile, in the US distracted driving accounts for over 3,000 deaths annually. As vehicle connectivity increases,
these distractions multiply; from in- cabin communication and navigation prompts to advanced driver assistance systems (ADAS), all are vying for the driver’s attention. Each demands cognitive capacity and pulls attention from the road ahead. So, how can automotive OEMs still give drivers and passengers all the information they’ve become accustomed to without impacting driver attention and safety?
RIGHT TIME, RIGHT PLACE There is a huge amount of data in the vehicle cabin that can be valuable for the driver. But drivers need the right driving information to be communicated to them at the right
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time, in the right place and in the right way – especially in unfamiliar scenarios. Pursuing the best route to deliver
such information, the engineering team at Harman Automotive sought to develop a solution that aligns critical information with the driver’s natural line of sight. Rather than dashboard or cluster displays that require a driver’s eyes to glance downwards and leave the road ahead, the frit area – the black ceramic paint at the base of the windshield – was defi ned as an eff ective location for such information. Utilising this space, the team
developed Harman Ready Vision QVUE, which transforms this otherwise redundant area into a functional windscreen display and
cluster replacement. Sitting in the dash, a 12-inch Samsung Neo QLED display projects essential driving information onto the frit, with its 5,000 nits, high colour gamut and 254,000:1 contrast ratio ensuring readability in all lighting conditions. The solution uses in-plane projection,
so the critical data appears to be straight in front of the driver rather than out ahead on the street, keeping essential information in the driver’s line of sight. By reducing the need to glance at central infotainment systems or external devices, Ready Vision QVUE helps drivers stay focused on the road. For instance, checking a route alert on QVUE takes just 0.5 to 1 second compared to 1.2 seconds for central infotainment systems, or up to fi ve
Ready Vision QVUE helps drivers stay focused on the road
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