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Arable


Virtual 360-degree cereal variety tour


C


ereal growers unable to visit va- riety demonstration plots ahead of this autumn’s planting deci-


sions can now take a look online. Syngenta has launched an high-res-


olution virtual tour of its wheat and barley varieties. The immersive expe- rience uses 360-degree camera tech- nology so growers can browse wheat and barley variety plots exhibited at last month’s Cereals event. Users can navigate to individual va- riety plots from a panoramic view of the Syngenta Cereals stand by click- ing on ‘hotspots’ in front of each plot, or by clicking straight to the variety using a drop-down menu. From here, users can ‘walk’ into the


plot for a closer, high-resolution inspec- tion of the variety, as well as clicking into summary videos and information sheets that explain each variety’s key features and attributes. These include information such


as the variety’s yield and quality per- formance, its suitability to different drilling dates and soil types, its dis- ease resistance and its maturity, says Syngenta marketing specialist Kim- berley Baker.


“The correct variety lays the foun- dation for the rest of the cropping year – and inspecting varieties in plots at various events and open days over the summer is often a key part of the vari- ety decision-making process. “With this in mind, we wanted to provide growers and agronomists with an interactive experience that is as close as possible to visiting vari- ety plots, even though they aren’t do- ing this in person.”


Some 20 Syngenta varieties are fea- tured in the 360-degree online tour. They include four winter wheats, among them the newest Syngenta feed wheat SY Insitor; and seven hybrid barleys, including recently-launched


SY Thunderbolt. SY Thunderbolt epitomises consist-


ency in hybrid barley breeding, says Syngenta, with the highest treated yield fi gure on heavy land (111%), good wet weather disease resistance and early maturity to aid harvest man- agement.


Growers can also see three win- ter malting barley varieties and six spring barleys. The spring barley vari- eties include the up-and-coming spring malting options SY Tungsten and SY Splendor.


Feed wheat SY Insitor is among the varieties featured in the online tour


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