PICK-UPS continued from page 18


to hit 10,000 D-Max sales a year in the UK by 2025. Now he believes that tar- get will be reached much earlier. In- deed, as this new D-Max was launched, it had already sold out until much lat- er in 2021, with more than 800 fl eet or- ders already confi rmed. The push up market has also led to a slight refocus on Isuzu’s dealer network. While the company continues to sell through agricultural dealers and heavy goods outlets, it has also picked up 11 new dealers with more of a lifestyle fo-


cus. Unsurprisingly, eight of those were previously Mitsubishi outlets. Though this updated D-Max en-


ters a changing market, there are some factors that remain the same. Pick-up buyers want a truck that can work. With that in mind all D-Max can carry over 1.0-tonne and tow up to 3.5-tonnes. All models sit below 2,040kg unladen too, so can be driven at car speeds on A-roads. The stand- ard adoption of ADAS safety systems is also impressive. Certainly, the truck performs well


shuffl ed the


pack to create three distinct pick-up lines.


“ Isuzu has 39799583_288318695303030_5571072985256689664_n.pdf 1 18/09/2018 15:01 C M Y CM MY CY CMY K


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on and off the road, with the rear diff lock adding to its all-terrain creden- tials. On the road, the engine still isn’t the quietest around when you are look- ing for acceleration, but there are few complaints with performance and the new cab environment is packed with features. Utility prices start at just over £20,000 for a 4x2 single cab, ris- ing to £31,929 for a V-Cross automat- ic, putting D-Max in a strong position against the competition. It is hardly surprising that it has been so well re- ceived.


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