BUSINESS REPORT MAJOR REBRAND FOR FORTEC


Fortec Distribution Network has rolled out a major rebrand to underline its new era as part of the Pall-Ex Group of companies. The Northamptonshire pallet


network has undergone an image overhaul as part of its 25th anniversary. The new look reflects Pall-Ex Group’s iconic arrow branding, while keeping Fortec’s recognisable blue and green colour scheme. The move will prove cost-


effective for Fortec and its members, as its former livery required bespoke colours and specially made materials, which limited the pool of suppliers available to its network of independent hauliers. The new design will


‘THIS CHANGE UNDERLINES OUR GROWTH AS A GROUP’


competitor in the market, both


save up to £3,000 per vehicle, reduce wastage from the fabrics used for curtain livery and enable its network to use their preferred livery supplier. Kevin Buchanan, group CEO at


Pall-Ex Group, said: “This change underlines our growth as a group and positions Fortec as a strong


nationally and internationally, via new


technology and our well-established partners in mainland Europe. “It also underlines our


commitment to our members, who can now engage with multiple livery companies to obtain the most competitive quotes and


Fortec reveals new livery for its new era


update their fleets with their shareholder status via new logos in a cost-effective way. “It’s essential for us to realign


the Fortec brand and underline the benefits of our partnership, while still retaining Fortec’s own established identity.” Fortec Distribution Network is


one of the UK’s leading palletised freight distribution networks. Part of


the Pall-Ex Group of companies, it forms the largest overall collection of members within the UK. Fortec distributes thousands of


consignments every day, through its shareholder membership, from a range of industries around the UK and throughout the globe.


Visit: www.fortec- distribution.co.uk


A GREAT START TO 2021 FOR HR FIRM


An organisation which helps employers overcome HR challenges has started the year on a high with the launch of its new website and a major fundraising drive. Gateway HR and Training Ltd has


DRIVING GROWTH IN YOUR BUSINESS


Northamptonshire-based marketing specialist Silver Jet Insight has launched Return On Incentives - a new way for businesses to grow their customer base, incentivise their sales generation and reward employees. Return On Incentives takes the concept of loyalty programmes and


incentive initiatives, boosting their effectiveness through intelligent targeting, smart campaigns and an excellent customer experience. Its user portal for viewing and redeeming rewards is simple and


effective, but the back end allows clients to build bespoke activities, from invitation-only campaigns to new customer programmes. Founder Stephen James said: “We’re always looking at how our specialist skills in targeted, personalised and automated marketing can be used to our clients’ benefit and this is where the idea of Return On Incentives came from. It utilises the skills we use for our clients on a daily basis, such as using analytics to understand spend potential, monitoring behaviour to find the triggers to engage customers and communications to drive a positive response.”


Visit: returnonincentives.co.uk 8 inbusiness APRIL/MAY 2021


a team with more than 70 years of combined HR, training and coaching experience that is passionate about helping businesses get the best from their people. To showcase their values, the


firm unveiled a new website at the beginning of 2021 and has also been raising money for its chosen charity of the year, fellow Chamber members, The Lewis Foundation. Business manager Theresa


Wright said: “For us everything is about people – our own and our clients and we wanted to reflect this in our website. “Firstly, it shows we’re


personable and take pride in the relationships we build. It also highlights that we work flexibly and in the best interests of our clients and it reveals our experience and qualifications to reassure clients that our advice and training is expert and current.” Since revealing it was supporting


The Lewis Foundation, the firm has organized a range of fundraising activities for the charity which


Graham Ravenscroft


provides free gifts and support packages to adult cancer patients in hospital every week. These have included an online


workshop with lead performance coach Graham Ravenscroft and Paralympic silver medalist and World Champion high jumper, Jonathan Broom-Edwards, on Resilience in the Face of Adversity. The Gateway HR team has also pledged to walk the number of steps needed to circumnavigate the globe for the charity. This means they will need to walk an average of 500 miles a week for 52 weeks.


To support Gateway HR’s Global Walk for The Lewis Foundation visit www.justgiving.com/ fundraising/gateway-hr-team


Visit: www.gatewayhr.com


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