Tranquil Home
Yearning to turn your rooms into soothing havens? The White Company founder Chrissie Rucker for her secrets.
WRITTEN BY GABRIELLE FAGAN
“Tere’s a magical, calming quality to white and neutral spaces,”
declares Chrissie Rucker, founder of Te White Company. And it’s fair to say that few know or understand how true this is more than her - it’s been 25 years since Rucker created her business, which has become a hugely successful go-to destination based on that very philosophy. Remarkably, Te White Company was born out of her frustration when she tried to help her then boyfriend (now her husband), businessman Nick Wheeler furnish his home. “Nick only had a few chipped mugs, some green towels and burgundy bed linen,” recalls Rucker with a smile. “I tried to find all the basics in white; the china, bed linen, towels, bathrobes and napkins. But I was completely overwhelmed with pattern and colour, I went home with my tail between my legs. I decided simplicity is oſten best and less is more.”
Marking the brand’s milestone anniversary, her enduring passion for white is celebrated in her new book, For Te Love Of White: Te White & Neutral Home. In it, Rucker reveals her own homes, shared with her husband and their four children, as well as a host of other beautiful examples, which she describes as “real homes that are not just wonderfully white and neutral but also full of character, personality and individuality”. Te current stressful times we’re living in make creating calm, tranquil cossetting spaces even more vital. “I think that’s become more important now than ever, given the pace of life, work and all the pressures that we have to deal with,” says Rucker. “We all need an escape and a place to feel calm and relaxed. Tat’s why white works so well for me, and that was also how Te White Company started - offering all the essentials for living with white.”
“WE ALL NEED AN ESCAPE AND A PLACE TO FEEL CALM AND RELAXED. ”
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