February 2021


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Andy Street, Mayor of the West Midlands, said: “The arrival of Nor- ton’s global headquarters to Soli- hull is a real vote of confidence in our region as we look to recover from the pandemic. It speaks vol- umes to the strides the West Mid- lands has taken forward in recent years that Norton has chosen to come home after more than a


decade based outside the region. This investment not only re-estab- lishes our historic partnership with Norton, but will set a world-class benchmark for exceptional motor- cycle manufacturing at the heart of our region, creating hundreds of jobs in the process at what is an incredibly challenging time eco- nomically.


“This investment also represents the start of an important partner- ship between the West Midlands and TVS Motors. With Tata-owned JLR also based in the region, the West Midlands has a good rela- tionship with India that we are constantly looking to improve through the West Midlands India Partnership.


This investment by


Norton exemplifies what exactly we are trying to achieve with the partnership, and I am delighted to welcome the company back home.”


The new Norton headquarters


demonstrates the continued in- vestment by parent company, TVS Motor Company. The Norton Mo- torcycle Co Ltd was acquired by TVS in April 2020. TVS is committed to ensuring the long-term of Nor- ton as a self-sufficient brand, true to its core values and heritage.


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