The best way to get organic Google visitors to your website in 2021


Satisfy search intent Imagine you’re looking for a specific blog topic, you won’t be searching by the date. You can help your visitor find what they are looking for by sorting your content into type or funnel stage. If you structure your blog like a resource library it will be more user friendly, making it easier to find the relevant information. For example, the topic could be Social Media, under which you would see the categories.


Content Experience: the best way to get organic Google visitors to your website in 2021


Each month, Redline Company, a mar- keting agency that has helped countless companies to grow here on the coast over the past 15 years, brings you in- sider knowledge to help take businesses through the roof. Sharing their knowl- edge, they hope to add value to the busi- ness community in Marbella and beyond.


Do you know that 90.63% of web pages get no organic traffic from Google? Tis shocking figure was quoted in the find- ings of the Ahref Traffic study of more than 1 billion web pages. Imagine the size of the internet and then consider how much content is just slushing around un- read, unloved and most likely desperately uninteresting. Te good news is that there is an an- swer. According to Randy Frisch CMO and founder of Uberflip, the answer is Content Experiences. Te term was first coined in his 2019 book, “F#ck Content Marketing: Focus on Content Experi- ence”. In other words, we should be creating content that will provide a better user experience. He argues that it is time for content mar- keting to evolve beyond a regular blog or video, it is the quality of the content that it is crucial. Memorable personalised content is now king and will make the difference between being ignored or cre- ating an interesting content experience.


Now more than ever it’s important to take into account the interesting user experi- ence. We’re online more than ever, Zoom, Skype, website, smarts phones and aſter a while all sites and text start to look the


same. How to create content experiences According to Frisch, there are three ele- ments to be taken into account: • Environment – create an environment where your audience can enjoy your content • Structure – it must be easily discover- able. • Engagement - how the audience is encouraged to interact How this will help your marketing A professional marketer / copywriter can use these tricks to deliver innovative content experiences. In this article we’ll explain how by structuring your content and presenting it in the right way, it is possible to repackage, improve and stand out.


Te Pyramid


Focus and attention Tere’s no need to stuff text with key- words. Instead, why not follow the tried and tested technique used by newspapers, hit the reader with the good stuff in the H1 heading and the first paragraph. Don’t mess about, give them the answer and then any supporting information. Toggl’s webpage is the perfect example. No pre- amble, no introduction, no sign-in and everything is above the fold.


Make life easier Add the keyword and subject in the heading, so it does what it says on the can. If you offer value and remove all frustrations, visitors will be more likely to engage.


Encourage engagement A great way to foster engagement is to provide useful content as the first priority and e-commerce as a secondary function. For example, MoneySavingExpert.com clearly operates a content-first policy, such as this handy income tax calcula- tor, which is a great way to encourage engagement and deliver a much better content experience.


Helpful hints and lead magnets A well-tried formula that adheres to the Pyramid principle is to provide headline tips such as this blog from Unbounce. com “10 creative lead gen examples sourced from marketing legends”. Coschedule.com also follows the route of helpful engagement, by providing some- thing in each blog, it could be tips in the title or a content calendar template.


Internal content support It is a misconception that the role of marketing ends when a sale has been made. If this is the case you are missing a trick, you can still communicate with the client in a helpful way even when you’re sending out the invoices. You could include a link to instructions or manuals, this is super helpful to the sales team. It also serves as a good way to make use of the content in a creative and helpful way whilst creating SEO optimised pages.


So, you see, content experience is just a way of finding more creative ways to be more helpful to your visitors. When carried out correctly, it can be a powerful tool to build trust, help to generate leads and boost your brand.


If your business, real estate or otherwise, is struggling with your marketing get in touch with Redline Company for a free business clinic. In one hour, our mar- keting professional will give you some advice and ideas to boost your strategy. Contact info@redlinecompany.com ---------------------------------------------- ----------------------------------------------


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