2008. The law also prohibited the export of Mexican parrots. The government then published a 57-page action plan in December 2009 entitled Programa de acción para la conservación de la especie Guacamaya roja (Ara macao cyanoptera). In February 2009 Defenders of Wildlife,


Teyeliz and PROFEPA (Federal Environmental Agency) launched a campaign to publicise this. Maria Elena Sanchez Saldana commissioned a series of posters so beautiful, on high quality glossy paper, that the demand for them was enormous. The messages, used with


46 BIRD SCENE


stunning images of Mexican parrots, are positive ones, such as “You can save it!” and “Don’t buy!” They tell people that the solution is in their hands. Maria Elena said: “We want to make people fall in love with the parrots. They have to realise that if they buy them, they are the last part of the chain that is leading to their extinction”. While laws and education were being


strengthened, another strand of the drive to save the Scarlet Macaw in Mexico was coming to the fore. Near Cozumela, in the Xcaret Riviera Maya’s famous park, a breeding programme had become so


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