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welve months ago Bird Scene was our new challenge for 2011. As we enter our second year The Parrot Society and our professional Designers and I.T. Consultants have used their skills and expertise gained from the past 44 years of publishing to ensure the success of this on-line venture. A FREE electronic magazine for all bird keepers to publicise their specialist areas of bird keeping has become a valuable resource in these difficult economic times. For over 45 years we have produced a monthly magazine for our members who have paid a subscription for the publication and this will continue as the magazine is the ‘Life Blood’ of our Society. However, we feel that as in 2007 when we commenced The National Exhibition at Stafford ‘now is the time’ to use an e-magazine. Many large magazine publishing companies have tried to develop ‘pay for’ electronic e-magazines but there is an understandable reluctance in these financially strained times from many to pay for these offerings. We are very fortunate as we do not have


INTRODUCT T


shareholders to pay and therefore our costs are modest and we feel that we can continue to succeed to produce this e- magazine FREE of charge for all bird keepers.


During the past 12 months we have received assistance to obtain articles from the very many sources that are active in the bird keeping world and we are still confident that in the same way that the Specialist Exhibiting Societies rallied around in 2007 to restart ‘The National Exhibition’ we will receive the material that is needed to make for a very interesting, colourful and informative publication. On a personal note I have kept and bred many foreign birds and Budgerigars over the years and am greatly looking forward to continuing to edit this e-magazine. Our aim is to ensure that everyone with an interest in birds and a personal computer are aware of this publication. We will continue to use this e-magazine to publicise and raise donations for our Conservation activities around the world and to promote The National Exhibition which


4 BIRD SCENE


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