Finance, Warranties & Procurement Feature
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Make use of the various schemes and renewable energy projects that organisations can sign up to in reducing carbon emissions. State what you will do to meet energy efficiency targets and the renewable
energy you will use. Will your vehicles provide good fuel economy and low emissions? Will you plan journeys and hold virtual meetings to cut down on environmental impact?
WHAT COUNTS AS SOCIETAL VALUE? What pro bono support you can offer to local groups? For example, if you are a construction company, can you help refurbish a local venue? Regarding charitable funding, you could match-fund employee giving. If you
have an annual charity fundraising day, make clear that if awarded the contract, local charities will benefit. You can also provide volunteer days for your staff to support the community. Collaboration is a great story. Working with local groups helps generate and
circulate wealth in the local area – multiplying its positive impact on jobs and the community. For example, one NHS bidder funded adverts on local radio about health
initiatives. This boosted local wellbeing and provided a revenue boost for the community radio station.
HOW CAN YOU TAILOR SOCIAL VALUE OFFERINGS? It is vital to submit tailored social value offerings relevant both to the buyer and to their local communities. You may be based in London but bidding in Scotland. Therefore, due diligence is required to establish what is important to the buyer and the local community. Demonstrate that you have given thought to current issues, such as the
economic and societal effect Covid-19 will continue to have on certain groups. Linking with local organisations/groups who are seeking help (e.g. isolation and befriending services) will resonate well. If possible, go and meet local organisations to discuss what they need. This helps you score well and gives you a good relationship and reputation in the local area. Use a social value calculator (e.g. Housing Association Charitable Trust have
a free tool) to work out the pound value and societal benefit of your offer. This will give the buyer a clear and measurable return on investment.
Buyers will want to see that your commitments are not just window dressing
REPORTING AND MONITORING SOCIAL VALUE It is critical to have a system for monitoring and reporting on social value. This could include:
A dedicated Social Value Lead for your organisation who promotes social value among your workforce and helps identify good causes
Processes for capturing and analysing social value data A schedule for producing and sharing social value reports Sharing case studies and good news stories on your website
Buyers will want to see that your commitments are not just window dressing. You need to treat social value as a critical Key Performance Indicator and have measures in place to implement it effectively.
SUMMARY Social value offerings that are tailored, costed, measured, monitored, reported, delivered and committed to, will resonate with buyers. Bids will score highly when they address economic, environmental and societal issues, and especially if they leave behind some kind of legacy with long- lasting benefits. External bid specialists can assist you in designing meaningful and
measurable social value offerings that will inspire your target customers. They spend time looking at what public bodies are doing to achieve social value and can make recommendations to help you maximise your bid scores and positive impact.
Andrew Morrison MSc FCIH CP APMP MIoD Founder of AM Bid is a qualified housing and bidding professional.
www.housingmmonline.co.uk | HMM October/November 2020 | 35
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