FSM
Industry News
Edgbaston Successful in Hosting Spectator Pilot Programme Cricket fans of Warwickshire and Worcestershire were able to enjoy their first live experience of the game in 2020 as a
spectator pilot programme at Edgbaston Stadium saw more than 800 Members of the two West Midlands counties enjoy the first day of the friendly fixture.
Minister for Sport Nigel Huddleston and Shadow Minister for Sport Alison McGovern were in attendance at Edgbaston alongside England & Wales Cricket Board Chief Executive Tom Harrison and Club Members as Edgbaston became the first elite sporting event in the Midlands to accommodate a crowd since March.
Stuart Cain, Chief Executive at Warwickshire CCC, said: “In just ten days the team at Edgbaston have safely delivered one of UK
sport’s first live events without compromising on giving members a great day of cricket. That wouldn’t have been possible without the support of Birmingham City Council, local Councillors, the ECB, central government and a number of other stakeholders, including our ticketing partners Secutix and The Ticket Factory.
“It helps that Edgbaston has a proven track record of delivering high profile events but we’ve had to totally re-engineer the
way we think about every aspect of staging sport, including player welfare, ticketing, access control, seating, concessions, toilets, parking. Everything has been re-thought with social distancing and safety in mind. It has been a challenging but rewarding exercise that helps the industry define how sport should operate once government is comfortable with the introduction of large-scale gatherings.
“It may be the first step, but our conversations with the Minister for Sport, Shadow Minister for Sport and other stakeholders
in attendance today were very productive. Our attention now turns to this weekend’s second phase in the pilot programme when will accommodate around double the numbers of spectators.”
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