INTERIORS 15


Optometrist does away with racks of frames to provide an environment focussed on eye care


advice and guidance, rather than just the sale of multiple frames, the challenge for interior designer Vicky Tallon, was to reflect this different philosophy in the business’ premises. Vicky and Valarie were soon joined in their design discussions by Clare Sheffield, brand design consultant at Strong & Together. “Valarie had been thinking about establishing her own business for some time and had some clear ideas about what she did and didn’t want in her premises;” explained Vicky. “There are obviously certain ‘must haves’ that have to be incorporated when designing an optometrists eg a comfortable and relaxed waiting area for patients, an administrative area, somewhere for frames, to be displayed and, of paramount importance, the clinical consultation area. Combining these into a relatively small area, that


V


alarie Jerome, is the eponymous name of a new optometrist in Newbury, Berkshire. With a focus on eyecare


allowed people to move easily to the different functions, took some careful design. It meant reconfiguring the interior to allow a smoother passage through the various stages of a visit along with significant changes to the external fascia.” The result is a calm, chic boutique ambiance, that includes clean, white lines accentuated with light, copper coloured, industrial style display elements. The spherical shape of an eye’s pupil is reflected in many of the design components, not least


the business logo, and the decoration on the rear wall of the main area. Vicky Tallon, interior designer, said:


“Working with Valarie and Clare has been really rewarding. Valarie knew what she didn’t want and Clare really understands that a brand is not just a logo. The whole process has been both stimulating and enjoyable and I think that energy and synergy is reflected in the in the final look and feel of the business.”


07990 978611 www.tallonperryinteriors.com


Sounding Out 1950’s design


An intriguing new Milan styled Italian café has opened on Essex Road, Islington designed by well-known Italian studio Vudafieri-Saverino Partners. The 240 sqm ‘Latteria’ is inspired by Milanese culture and style with a warm and informal atmosphere in white and red. This is complemented by Troldtekt wood wool panels on the ceiling painted white to blend in and used to soften the acoustics and reduce background noise. Troldtekt panels are frequently used in this kind of open plan environment to combat noise generated by the kitchen machinery, staff and customers which is exacerbated by bouncing off the hard surfaces. This is particularly true in this project where the design harks back to the 1950’s and features an open-plan kitchen coupled with hard surface lacquers and laminates, polished and satin-finished steel, tiled walls and marble floors. Troldtekt’s acoustic panels absorb both direct and reverberated sound. They help to strike the balance between a lively and welcoming environment and an experience where the venue is uncomfortably loud. This is important because customers’ comfort and a willingness to spend time and money is decreased in a noisy environment.


www.troldtekt.co.uk


Sustainability and Sound Design at The Chamberlain Hotel


When interior design company Sibley Grove was appointed to re-design the public areas at The Chamberlain Hotel near Tower Hill in London, sustainability was paramount. The company ethos states that design should be a vehicle for positive change – both environmentally and socially. Consequently, to help achieve this, Troldtekt’s wood wool panels make an important contribution to the overall design of the luxurious interpretation of an industrial basement bar. The designers were keen to specify as many sustainable and Cradle-to-Cradle certified materials as possible such as wall and floor tiles, timber, carpets and Troldtekt’s wood wool ceilings (certified to Silver Level). By specifying these products, the environmental impact is minimal and also that, if and when the time comes for a change, the materials can be reused, re-appropriated. recycled or upcycled. Specified throughout the UK and Europe, the benefits of 100 per cent Troldtekt natural wood wool panels include high sound absorption, high durability, natural breathability, low cost life cycle performance and sustainability. The panels can be left untreated or painted in virtually any RAL colour.


www.troldtekt.co.uk


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