18


Grand Lake, CO


MADE FOR ALL TO EXPERIENCE WINTER


“I was so honored you chose me for the shoot. It stands innovative that an outdoor snowshoe company would choose a black male to advertise their products. It’s epic, and the pleasure was all mine.” - Rajai Goff


We believe the outdoors is a place for all, not just a chosen few. Winter lovers come in all shapes, sizes, colors, and abilities – but that’s not often what is represented in images and ads we see. At Yukon Charlie’s, we truly mean it when we say that our gear is made for all. We are adamant on getting as many people outside as possible and strive for inclusion and diversity throughout our nation’s trails. We are


intentional about the content we create, we think about what we say, and we design our products with this in mind.


Our snowshoes are created to help you break through this mold. We aim to see more diversity in the snow and take delight in hearing stories of winter adventures from unlikely faces. We hope to inspire and empower the next generation of snowshoeing and believe the future will bring unique colors, personalities, and styles to the outdoors. Just like each snowy trail is different from the next, each person enjoying those trails are uniquely themselves – and that is a thing to be celebrated.


PROFILE


YUKONCHARLIES.COM


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