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members’ updates Director’s Annual Review


I’m writing this at the beginning of December and we’ve just won Best Tourist Attraction in the Surrey Business Awards. We’re very proud of all the work that has gone into improving Brooklands Museum over the past year and delighted everyone’s efforts have been recognised in this award. We hope you’ve also appreciated the developments as a Member. The improvements came out of research which showed visitors wanted: • A more relaxing and attractive environment • More focus on the stories of people to balance the technology and engineering


• A better understanding of the overall story of the site • More compelling marketing and communications information backed by a stronger brand We created more relaxation space during the summer holidays, when the Brooklands Fete offered a haven of relaxation, transforming the tarmac outside the Clubhouse into a ‘lawn’ with bunting, deckchairs, games, ice creams and a tea tent. While it was on, Member repeat visits were up 24%, membership sales up 10% and in the first three weeks like-for-like visitor numbers rose 11%. It’s been so successful, the Fete will be back for longer in 2020. Stories of people are the focus of The First to the Fastest exhibition, supported by Brooklands Members, which opened in April. It tells the story of the people who designed and flew the Vimy and the Harrier, which is on loan for the exhibition. This approach makes our history interesting to more people and we will use it in other areas in the future.


Our new five-minute film gives a succinct introduction to


Brookland’s history and what there is to see at the Museum. It has been extremely popular with new and long-standing visitors alike. We launched a new marketing campaign, based on helping people understand what it feels like to visit Brooklands and why it is such a special place. We advertised in new places like trains and buses and our new logo and brand has helped us stand out and appeal to a broader range of people. Other highlights included the gift of G-HAWK by BAE early


in the year, the celebrations of Concorde’s 50th anniversary and the completion of the restoration of the Hurricane after 20 years of work by a dedicated Volunteer team. Work started on the repainting of the Vanguard and the Aircraft Park was made more attractive with new picnic benches by Concorde. So what about 2020? We are working on improving the


Clubhouse reception area, including installing a lift to reach the first floor. We are very grateful to the Members for supporting this through the Winter Draw and other fundraising. We will be commemorating the role of Brooklands in the Battle of Britain, 80 years after these momentous events. Also, we have exciting new elements to many of our events, including more opportunities to get involved during Double 12 in June and a new event in May focused on electric vehicles.


In 2020, we’ll be developing a site-wide masterplan and


interpretation strategy. This will give us an overall plan for the long-term development of the site and the stories we tell here. It will respond to a desire for more stories about the people associated with Brooklands, their challenges and successes; more understanding of how Brooklands impacted the local area and the history of ordinary people who worked at the site; and more links to wider national and world events.


42 BROOKLANDS BULLETIN | JANUARY - FEBRUARY 2020


The Museum will continue to play an important role in its community through our dementia café, early-opening for people with autism, evening openings for uniformed groups, a young people’s council, volunteering opportunities for young people (often towards Duke of Edinburgh awards), Saturday Science Clubs, Engineering Taster Days, visits from schools and much more. Our 11,000 Members are a very important part of the Museum.


Your support, through your membership, visits, fundraising and much more all help the Museum connect with those who care about it and help it to develop. We hope you’re enjoying the progress that’s being made and we look forward to seeing you at the Museum in the coming year.


Tamalie Newbery


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