ISENBERG SCHOOL OF MANAGEMENT BUSINESS INNOVATION HUB, AMHERST, MASSACHUSETTS
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various conference rooms and breakout areas distributed through the loop.
Community response
The new building has already received widespread praise from the community and its users. This is not just in terms of its functionality, but in its ecology – with longevity and sustainability in mind, the client has targeted LEED Silver certification. As to its users, about a month after the addition was completed, impromptu interviews were held with the students in order to understand their reaction, and to see if the building was being used as intended. If the interviews are to be relied upon, the project has proved to be an all-round success.
Third-year OIM major Michael Zola, for example, hails the spaciousness of the new facility: ”The building’s study rooms and open spaces make it a great place to work, hang out, and network.”
Alongside the open nature of the building, the success of the design for fostering a sense of collaboration appeared
ADF OCTOBER 2019
to be a common theme among the respondents: “Its interactivity and visual projections make it an extremely nice learning environment,” observes freshman Danielle Major, who’s taking her Business Data Analytics course in the Hub’s Business and Analytics Lab. “Although Isenberg has gained considerable space, its savvy design makes the school seem socially smaller,” she adds. All in all, it seems as though the addition has breathed new life into the campus, and is providing students with an added motivation to spend out-of-lecture- hours enjoying the new building’s extra facilities. “Before the addition, I never had any reason to stay at Isenberg,” explains sophomore accounting major Matthew Haggerty. “With the improved atmosphere, I stick around until my homework gets done.” Together with the striking cladding, by a renowned international architectural partnership, this is clearly a success story for the faculty, which provides a very effective new entrance, fitting for one of the US’ leading business schools.
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