FSM


Round-Up


Elior scores Murrayfield stadium contract extension


Contract caterer Elior has been rewarded with a five-year extension on its contract at BT Murrayfield stadium in Edinburgh, the home of Scottish rugby.


The deal runs until 2031, by which time it will have been 22 years that Elior has been providing hospitality services at the venue, which is one of Edinburgh’s largest banqueting facilities and has up to 28 flexible conference spaces. Over the past 10 years, Elior UK has grown conference and events


revenues by 75%, increased average customer dwell time by 21 minutes, while retail spend has increased by 137%. Meanwhile, match day customer satisfaction ratings are reported to be at 98%. Kenny Finlayson, managing director of Elior UK, said: “Our


relationship goes well beyond that of the traditional client and supplier - the entire Elior team feels part of the Scottish Rugby family. We’ve


worked in partnership to deliver a first-class offer based on customer experience. “To align with the vision and values of Scottish Rugby, we’ve


transformed our brand from the Murrayfield Experience to Scottish Rugby Hospitality, better representing the entire service and atmosphere we provide together with the Scottish Rugby team. We’re thrilled to be growing our businesses together at this fantastic venue.” Scottish Rugby’s


chief operating officer, Dominic McKay


“The extension of our contract and relationship with Elior is great for Scottish Rugby and Scottish Rugby Hospitality. This long-term relationship has allowed us to redevelop the suites and ensure that we can carry on offering a consistent high-quality service to our customers and will take the matchday and visitors experience at BT Murrayfield to a whole new level.”


New weekday match hospitality concept


Aberdeen Football Club’s catering and events partner, Sodexo, has introduced


a new


casual dining concept for its weekday match hospitality for the 2019- 20 football season. The new concept focuses on small plates using local ingredients and is inspired by comfort food recipes. Pre-match menu highlights include breads with smashed avocado, chilli


and pomegranate,


toasted sub rolls with steak, chips, cheese and chill sauce,


chimichurri


crispy chicken tenders and mac and cheese with black truffle and parmesan. Scott McGregor, Director for Sodexo at


Aberdeen Football Club, said: “The relaxed dining concept has been fantastic for us, the


4 FSM


initial feedback has been phenomenal with comments regarding the flexibility as guests are now able to arrive at any time and still get a full selection of freshly cooked dishes.


The food on offer has been very well received, with up to seven dishes to choose from at each match, there is plenty of options for everyone. “We have seen an uplift in seasonal clients dining in the Aberdeen Standard Investment suite due to


this new


grazing offer. Clients like that they can come and graze from our stations and enjoy the dishes in the comfort of their own box.”


Anna McKenzie, Commercial Manager at Aberdeen Football Club,


added: “There has been a growing trend in the hospitality industry within sporting stadia to offer something more dynamic for clients and we wanted to be at the forefront of those changes.”


said:


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