PRODUCTS Pac-Man Lamp Power up your Lighting £29.99


• Officially licensed Pac-Man Lamp • 12 iconic Pac-Man game sound effects • Remote control dimmer • The most iconic video game character ever • If you really love them why not buy 2Pac-Man


Please Note:


Comes with a UK mains 240V 3 pin adaptor but because the lamp is low voltage, it will work in other territories with a simple travel adaptor.


Product Features: • Comes with a sticker set for the eyes and mouth • 12 Iconic Pac-Man sounds • Remote Control Dimmer


Dimensions: Measures approximately 21cm(W) x 21cm(H) x 21cm(D) © Copyright Firebox.com Ltd


systems recommend communications based on your customer preferences. The best SME CRMs are designed to make sales and marketing recommendations that help you close deals faster and cater to your customers’ specific needs.


Experience is the New Journey


Mapping your customer’s path: If you want to improve the customer experience, listen to your patrons. Trust that your target market is willing to pay more for a quality 1:1 experience. Old data models relied on placing people into broad groups, casting customers as two-dimensional characters based on gender or profession. The best SME CRMs go well beyond raw data to construct a realistic snapshot of each customer based on new intel they themselves provide: clicks, online accounts and conversations. From awareness to post-purchase, analysing the ups and downs of your strategy will show when to apply the gas (or brakes) with a customer and focus on retention. Grow through retention: As a small business, you want to move


seamlessly from conversion to retention. Make sure your CRM taps into behavioural insights and personally re-engages lost customers. CRM automation can free up your time, allowing you to focus on building core customer relationships without having to manually track down interactions. Tech-driven CRM systems will communicate across channels to rapidly seek information in order to understand each unique situation. Automate your marketing process: Natively integrated marketing automation technology in an SME CRM solution can help a business improve sales in a hurry. Once you’re able to see which pieces of marketing content lead to customer engagement, how the customer engages, how long and what their next steps are — you’ll wonder how you managed before automating. Marketing automation technology designed specifically for SMEs has gone a long way toward levelling the playing field between small and enterprise level competitors across a variety of industries and market verticals.


Nurture the conversion: Nurtured leads convert faster, and


more reliably, than when a business relies on the customer to do all the work. Understanding when and how to act on a lead is critical. Since good rapport is all about good timing, the right CRM will work in tandem with your sales team to proactively guide customers toward the products and services best suited to their needs.


Reach For Cloud-Based Solutions


Mobile is flexible: Increasingly affordable, elastic and with you everywhere you go — the sky’s the limit when your CRM lives on your mobile device. 68 percent of CRM solutions will be cloud-based in 2019 and the best cloud-based SME CRM solutions will have a dedicated (and strategically designed) mobile component. Plan to adopt a CRM system you can rely on while in the field visiting customers with an app that gives you access to specific information instantly at your fingertips. Go for layers with a subscription model: For SMEs, it’s


often preferable to pay a small flat monthly fee instead of a more substantial upfront cost. The subscription billing model allows small businesses to effectively control, plan and manage their budgets — while also ensuring their technology is updated and they have access to customer support as the company grows and needs change.


The Bottom Line


In 2019, an effective CRM can provide your SME with an opportunity to proactively anticipate customer needs and guide the customer experience while streamlining and unifying disparate areas of the business. A CRM won’t solve all your problems, but the right CRM can lead to marked improvements throughout the business while positively contributing to bottom line growth in a variety of ways. Get out there and find the right solution for your business’s growth in 2019!


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