BUSINESS EVENTS LEADERS SUMMIT


SPECIAL REPORT


Te #BELS18 Charter – the future of business events in Scotland and beyond


10 key points from the Business Events Leaders’ Summit, hosted at Glasgow’s SEC on Wednesday, March 21


1


Develop an effective and credible


methodology to measure the true value of business events


2


Communicate the benefits of hosting


business events across government, industry and key business sectors


3


Maximise the delegate experience, by


encouraging business events visitors to extend their stay


to put business events in the minds of policy-makers across government


4 5


Promote business events as being


more than just the immediate ‘dollar value’ associated with tourism


Develop a ‘higher order’ strategy


our own events rather than always bid for existing ones on the circuit


6 7


Integrate cultural and educational


elements to ‘festivalise’ business events and create lasting communities who want to return


Take risks, be daring and try and create


consideration of meeting design and technological interaction


8


iterative and continue evolving with audience preferences and demand


9 10


Develop closer working


VisitBritain Business Events


Ensure business events are


Maximise outcomes through careful


relationships using business events to support shared goals between public and private sectors


PROUDLY SPONSORED BY


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