Application news Reflect, BrightSign and D3: Levi’s in Times Square


Digital media solutions provid- er Reflect has created a striking visual experience for Levi’s New York flagship retail location using D3 LED panels and BrightSign me- dia players.


Reflect, an award-winning pro- vider of retail digital signage programs and long-time digital partner to Levi Strauss & Co has announced that they teamed up with D3 and BrightSign to cre- ate a striking visual experience at the recently opened Levi’s flagship store in Times Square. At nearly 17,000 square feet, it is the largest Levi’s flag- ship store in the world. The multi-level


location offers the


best in store design, product assortment and omni-channel capabilities, highlighted by the prominent use of AV treatments that create striking visual inter- est throughout the store. Originally established in 1853, Levi Strauss & Co. is one of the world’s largest apparel compa- nies with 500 stores worldwide, and products available in over 100 countries. When tasked with creating a modern environ- ment that was not only welcom- ing, but also told the story of the brand, Levi’s turned to Reflect. Reflect – which also oversaw the digital design and integra- tion of the San Francisco Levi’s store – leaned heavily on the use of LED panels to create large-scale vignettes in promi- nent, high-traffic areas. In total, 10-million LED pixels blanket more than 1,000 square feet of prime wall space located on both levels of the store. The full array of LEDs – sup-


plied by D3 LED – are powered by just two BrightSign XT1144 media players. The inclusion of two additional BrightSign XT1144 media players ensures a high degree of redundancy.


Fail-safe distribution


“Times Square stores are among the highest-visibility retail es- tablishments in the world. De- livering


a brand-right digital


experience was our goal,” said Brandie Perkins, Senior Ac- count Manager at Reflect. “We entrusted BrightSign media players to deliver a fail-safe me- dia distribution platform. Not only did we have the benefit of BrightSign’s unrivalled reliabil- ity, but we were able to drive content for the entire store with just two players – a true testa- ment to the robust capabilities of BrightSign hardware.” The store has three massive LED panels in key areas – a 41- foot curved panel on the street level near the store entrance, one panel wrapped around the escalator and an 82-foot- wide U-shaped panel wrapped around the grand hall located downstairs. “Levi’s flagship store in Times Square is an impressive demon- stration


of the near-limitless


scale, shape and orientation possibilities with our LED dis- plays,” said George Pappas, CEO at D3 LED. “Installations


like these showcases how LED displays with eye-catching im- agery draw in visitors, create the desired mood and support the brand simultaneously.”


BrightSign XT1144 media play- ers


power digital signage


Levi's recently opened flagship store in Times Square, New York


at


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