GOLDEN RULES for writing good, persuasive website content and how to present it
BY MIKE SCHWARZ
In his occasional series on business, Mike Schwarz tackles the challenging subject of how to write persuasive content for websites, a skill that many surveyors will not necessarily have in their armoury.
To say the internet is a crowded place would be something of an understatement. Take a look at Internet Live Stats if you don’t believe me, which will prove this comment. There are more than one billion live websites in existence fighting to be discovered. Additionally over 3.5 billion Google searches are made each and every day. How on earth can you hope to stand out from the crowd given these stats?