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HRGolfGuide.com


Pure Silk Becomes Title Sponsor of LPGA Event at Kingsmill Resort


By LPGA Communications


Te Ladies Professional Golf


Association (LPGA) and Kingsmill Resort announced today that Pure Silk will become the official


title


sponsor of the newly renamed Pure Silk Championship. Pure Silk has agreed to a three-


year deal from 2019-2021 as title sponsor of the storied tournament at the historic River Course at the Kingsmill Resort. Te 15th edition of the Pure Silk Championship will be played May 20-26, 2019, at King- smill Resort in Williamsburg, Va., for a $1.3 million purse. “A leader in women’s shave


cream and now razors, Pure Silk has been a proud LPGA partner since 2013,” said Tom Murray, CEO of Perio Inc., the parent company of Pure Silk. “We are excited to be in Williamsburg and serve as the title sponsor of the Pure Silk Champi-


onship and continue to sponsor an outstanding roster of LPGA Tour Professionals.” “We are extremely excited


to welcome Pure Silk as our title sponsor over the next three years of the annual LPGA championship at Kingsmill Resort,” Kingsmill Re- sort’s Chief Operating Officer John Hilker said. “Pure Silk brings to the table energy that we are sure will el- evate the player and fan experience. Teir sincere commitment to ser- vice and quality goes hand-in-hand with our core values—it just makes sense. We are looking forward to working with Pure Silk as we con- tinue the tradition of providing a fun event that fosters a strong com- petition for players, a genuine ca- maraderie and further investment in the growth and love of the game of golf.”


Te new partnership allows the


LPGA to continue to add to the list of past winners at Kingsmill, which includes LPGA and World Golf Hall of Famers Annika Sorenstam, Se Ri Pak andKarrie Webb along with LPGA veteran Cristie Kerr, who has three titles to her name. “Pure Silk and Kingsmill Re-


sort have been incredible part- ners and supporters of the LPGA for many years, so this is a great match,” LPGA Commissioner Mi- chael Whan said. “Pure Silk is not only an incredible title partner, but also a marketing partner, a sponsor of numerous LPGA athletes and most importantly a great


friend.


We’re excited to build on the rich history the LPGA has at Kingsmill with the Pure Silk Championship.” Te 2018 tournament was one for the record books, as current


World No. 1 Ariya Jutanugarn sur- vived a three-way playoff over Jap- anese teen sensation Nasa Hataoka and two-time major champion In Gee Chun. On the second playoff hole, Jutanugarn drilled a 15-footer for birdie to claim her first of three wins of


the 2018 season and her


second title in the last three seasons on the River Course. At the 2017 tournament, Lexi


Tompson famously skydived into her pro-am and then went on to set a tournament


scoring record


and capture her eighth career win on the LPGA Tour. Aſter her win she said, “Te atmosphere of this tournament is something you can’t really describe. Just the town and the fans that come out, it’s a very relaxing and supportive community for this event, and I think we all just really enjoy coming here.”


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