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FSM
The Rugby Football Union (RFU) has launched England Rugby Hospitality
After successfully securing planning permission for the redevelopment of Twickenham Stadium’s East Stand, the RFU has announced England Rugby Hospitality will become the exclusive provider of official match-day hospitality at the ground from autumn 2018. The new venture will also see Keith
Prowse, the RFU’s long-standing official hospitality agent, become exclusive sales agent for England Rugby Hospitality.
“England Rugby Hospitality will not only
diversify our hospitality offering and create more choice, it will also transform fans’ match day hospitality experience,” said chief executive Steve Brown. “The new upgrade to the East Stand
will create a quality, consistent offering to cater for a range of existing and new audiences. Through direct provision of official hospitality we will better understand our customers and also be in a position to
generate additional revenue which will be invested directly back into rugby at all levels.” The East Stand development will create
an additional 11,600 sq.m of space over six levels. The new hospitality areas will be
distinctive in design and celebrate the unique aspects of the home of England Rugby and the game. They will not only build on the stadium’s existing high-quality hospitality, but also diversify the hospitality offering to appeal to and attract new audiences. Fans will be provided with a range of new
hospitality options from informal dining experiences at ‘The Gate’, a chop house themed restaurant serving quality meats, paired with premium wines and real ale, to a more upmarket restaurant offering, ‘The Lock’, serving classic English food with a contemporary twist. The ‘East Wing’ will consist of large lounge spaces with bars and a concierge service and have unique dual aspect views of the match pitch and terraces overlooking the London landscape. Finally the ‘Rose Garden’ will be an authentic roof garden with a vibrant mix of live cooking and live music. England Rugby Hospitality will
begin operating immediately alongside Twickenham’s official licensed operators, before becoming the exclusive hospitality provider from autumn 2018.
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