Application News Case study: Absen at Zagreb and Budapest airports


With over 16 million passengers every year, the Zagreb (Croatia) and Budapest (Hungary) airports are major gateways to Central Europe. Both airports are now equipped to host major advertisers and their campaigns thanks to Absen, who was selected by IAAC (Internation- al Airport Advertising Corporation) to provide high-end LED solutions, further extending the penetration of the manufacturer of LED displays into the airport sector. The transportation hubs now boast a number of award-winning Absen N4 indoor screens as well as XD6 outdoor panels.


IAAC won a public tender process as first choice bidder, signing a long-term agreement as the ex- clusive advertising concessionaire for Zagreb and Budapest airports. It involved a complete overhaul of the existing visual solutions at Zagreb, which had no digital me- dia in place, while in Budapest, the approach focussed on up- grading the media already in situ, installing more technologically advanced, premium and large- sized digital media to cater for an airport of its size and traffic as a first-tier aviation hub in Central Europe.


Michael E Kyriakides is CEO at IAAC and reflects on how and why Absen was chosen for such signif- icant installations:


“Our long-standing experience and involvement in the airport advertising area means we have established strong relationships with a number of trusted suppli- ers, like Absen. When we were considering the best fit for this project, we met with the Absen Europe team, had the opportu- nity to test a number of products which we were very impressed with - and visited the Absen man- ufacturing facility in China, which allowed our engineers and IT team to view and select the prod- ucts that best fit our specific sales model and vision.” Shaun Xu, Absen’s regional direc- tor Eastern Europe, who super- vised the project, expands: “We take our position as preferred LED display supplier very seriously. We consider ourselves more than just a supplier - providing consultancy services on locations and technol- ogy usage, in addition to expertise and ideas gathered through our experience in working with lead- ing OOH companies, and more specifically in ments.”


airport environ-


Content displayed on the screens is processed through a content management system that was in- stalled and directly controlled by the IT department at IAAC’s Cy- prus HQ. A notification system is in place in order to directly alert the IT team at HQ of any failures so that they can respond in a timely manner.


The N4 is an award-winning prod-


Absen is responsible for supply the large format LED displays for two major central European airports - Zagreb (Croatia) and Budapest (Hungary).


offers a wide viewing angle and both front and rear access for maintenance. Both offer ex- ceptional image clarity without compromise as demanded by today’s global advertisers. In Zagreb, the N4 display is po- sitioned at a soffit height in the check-in hall, centred above all the check-in counters, while the XD6 display is positioned at the entrance and exit of the ramp for dropping off passengers out- side the terminal itself. In Bu- dapest, the N4 is stationed at each of the check-in terminals and hung from the ceiling raf- ters of the SkyCourt - the hub of the departure lounge where all departing passengers con- gregate to eat, shop and wait for their flights, and the XD6 on the external approach to the airport. The locations were specifically chosen due to the consistently high traffic, the extended dwell time, and the space to install a large-scale display adding to the impact.


Kyriakides continues: “The sheer scale and size of the LED displays was new to both mar- kets and the impressively crisp and clear image displayed add-


Evoko Liso Room Manager


ing for a market that has never before experienced such media outdoors.”


All works in Budapest were com- pleted in one stage, with each LED display taking approximate- ly a week for installation and test- ing before it was fully activated. In Zagreb, the indoor display was installed and operational within three days, while the outdoor dis- plays took longer allowing three months for permits to be grant- ed by both the airport and local authorities, then a further month thereafter for the construction of the foundation and subsequent installation. Naturally, installations on such a scale present certain challenges When working outdoors, the un- predictable and uncontrollable nature of the weather has to be factored in, but an airport envi- ronment adds an additional set of considerations. Comments Kyriakides: “Any operators work- ing in an airport environment have to adhere strictly to security measures and protocols - one of which is the requirement that large-scale installations and maintenance works must be ex- ecuted overnight when traffic is


documentation was received and reviewed by IAAC’s tech / IT


teams, Absen technicians


were sent onsite, and IAAC per- sonnel will also attend an Absen training seminar scheduled later this year in Germany. Indeed, Absen continues to support be- yond the installation phase - dis- patching an engineer to Zagreb to optimise the outdoor screens in accordance with the weather conditions.


Kyriakides concurs: “Time is of the essence in the airport adver- tising business and there is very little room to manoeuvre between security measures, constant traf- fic and the demands of adver- tising clients if something goes wrong and needs to be fixed. Quick and precise operational parameters are required, and it is of tantamount importance to us to be able to reply on prod- ucts to operate effectively day in and day out and allow for round the clock monitoring access. We get all of this from Absen - they undoubtedly help us to execute against the deliverables expect- ed of us.”


perience Center (ATX), Mars Rover Concept Vehicle, Ken- nedy Space Center Bus Tours, Universe Theatre, and the new- ly renovated, two-level Space Shop.


“It is an extreme honour to be working with Kennedy Space Center Visitor Complex. The opportunity to create content that is powerfully displayed on our MAX LED displays is truly the definition of solution ar- chitecture. There is nothing to compare with walking around the visitor complex and see- ing the smiling faces of guests from around the world enjoying the stories created,” says Jer- ry Rosen, RMG’s chief revenue officer.


Perhaps one of the most ex- citing guest experiences is the newly renovated 15,372 square


feet ‘World’s Largest


into the fantastic world of space exploration.


Also featured are


selfie stations where guests can take photos of themselves as astronauts and see their images come alive on the LED screens. “RMG has been a tremendous partner. Its creativity, state-of- the-art technology and commit- ment to our guest experience continues to earn them project after project. It’s a strong busi- ness relationship,” said Therrin Protze, chief operating officer of Kennedy Space Center Visitor Complex.


uct series for the retail and in- stallation sector. Slim and light at just 8.8 kg per panel, it has an extra wide viewing angle and easy front access for service - making it perfectly suited to the busy airport environment. The XD6 for outdoor use is a water- proof HD design which similarly


ed to the sense of grandness. In addition, the locations of the screens add to the eye-catching nature: hanging from the ceiling, looming large above the check- in counters, greeting all as soon as they drive up to the terminal building. The outdoor displays in Zagreb are truly ground-break-


at its lowest. The ease of installa- tion of Absen’s products certain- ly helps in this kind of scenario.” Absen was on hand to support the IAAC team from the onset of sales in order to ensure the installation


ran as seamlessly


as is necessitated by the envi- ronment. Tutorials and training


Case study: RMG Partners with Kennedy Space Cen-


ter to reimagine guest experience RMG Networks (RMG)has partnered with the iconic Kennedy Space Cen- ter Visitor Complex to energise its guest experience with customised creative video content powered through RMG MAX LED technology.


RMG produced a series of con- tent video stories channelled through custom LED displays for newly imagined displays on the exterior of several at- tractions. These displays draw guests into attractions includ- ing the Astronaut Training Ex-


Space Shop’, which re-opened in June this year featuring an interactive shopping experience. Standing inside the shop, guests are surrounded by LED screens featuring


video content (pro-


duced by RMG content creative services) that immerses guests


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