REVIVEAND INSTANTLY IRON CLOTHES IN MINUTESWITH DAY2 Revolutionary new spray takes clothes fromjust-worn to just-washed inminutes
Day2, the world’s first dry wash spray for clothes has now launched – a fine mist that instantly revives and irons any outfit when sprayed. Dry wash works in a similar way to dry shampoo, but instead of restoring your locks, it revives clothes from just-worn to looking, feeling and smelling just-washed and pressed. The creators of Day2 came up with the concept after discovering 40% of clothes in the washing machine are not actually dirty. These are clothes which often start on the ‘chairdrobe’ or the ‘floordrobe’ - that halfway-house in the bedroom for not-quite dirty clothes – which nearly half the population admit to having. Day2 is the solution to this daily challenge. A product designed to be used on already worn, but not dirty
clothes, allowing users to refresh their garments in-between washes. The ground-breaking product is designed to breathe new life into clothes, giving people the confidence to extend their wear for an extra day. Even better, every bottle helps save 60 litres of water (a full wash load) so it helps save time, money, water and energy. The bottles are also powered by air, meaning they are carbon neutral when sprayed.
Simply lay your chosen item of clothing on a flat surface, spray it lightly, smooth out the fabric and leave the piece to hang.Within just 15 minutes the garment will be softer, smell fresher and as if bymagic it will appear as though freshly ironed. Perfect for eliminating creases froma t-shirt that has become crumpled in your suitcase whilst travelling, refreshing a tired shirt that has lost its crispness or for saving you time and money on that trip to the dry cleaners for your delicates.
Gemma Cleland, UK VP Homecare,Unilever comments,“Wewantedtorevolutioniselaundrywithareallysimpleconcept;dryshampooforyour
clothes.Helpingyoutogetmorewearin-betweenwashes,Day2isgreatforgym-goerswhowanttogivetheirgearaquickrefresh,forfrequent travellerswhoarelookingforacreasefreeholidaylookandforfashionistaswithawardrobefulloftricky-to-cleanitemssuchascashmereor embellishedpieces.”
Day2 is available in a 200ml original version, suitable formost fabric types and designed to be stored in the bedroom. The original spray also comes in a 75ml travel sized version, perfect for weekendmini-breaks or for your gymbag. A specialist denimvariant protects jean fibres fromwear and tear and helps slow the fading process, whilst a delicates spray removes the build-up of clothing smells without causing any damage to fine fabrics, knits, embellished clothing and cashmeres.
Each and every bottle has an anti-odour technology that lifts malodours and leaves outfits with a light and airy fresh linen smell. The full range is available now at £7.50 for the 200ml version and £4.00 for the 75ml travel spray, including free P&P online at:
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