September/October 2018


CIAA Unveils 'Live the Legacy' Campaign for 2019


The HBCU Advocate


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Charlotte, NC - The Central


Intercollegiate Athletic Association (CIAA®), the nation's first African American athletic conference, officially unveils its marketing campaign theme "Live the Legacy" and 2019 logo to tip-off the CIAA Men's and Women's Basketball


season. The new


campaign showcases the CIAA's pillars of tradition, leadership, and community, and highlights the annual legendary sports experience.


The 2019 CIAA Men's and


Women's Basketball Tournament will be hosted in Charlotte, NC from February 25 – March 2, 2019 and feature the conference's 13-member institutions, including its newest


member Claflin University. This year's 24-game bracket will begin in Bojangles' Coliseum on Monday evening to accommodate a new round of games and will conclude with the highly-antici- pated championship finals in the Spectrum Center on Saturday.


With the Live the Legacy


campaign, the CIAA seeks to attract and engage new fans to its historic conference.


3rd among the most attended and anticipated NCAA events, the CIAA Basketball


Ranked Tournament


currently draws over 150,000 fans. The new multi-platform campaign will celebrate the CIAA's storied past, embrace the present and CIAA LEGACY PAGE 4


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