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100% DESIGN SHOW PREVIEW


57


The big design event shakes things up


London’s design-focused event 100% Design announces a “shake-up to its core programming” with new exhibitions 100% Futures and 100% Forward, all located within the newly formed West Kensington Design District


00% Design, thought to be the UK’s longest running annual design-focused event, returns for its 24th edition this year and announced a shake-up to traditional programming, demonstrating its “renewed vision to be the unmissable show for design in London’s creative calendar”. 100% Design will present new features, fresh design talents and emerging names alongside a roster of industry favourites, big name brands and innovators. Taking place at Olympia, London from 19 – 22 September, this year 100% Design will present two new features, 100% Futures and 100% Forward, which will “focus on emerging designers across innovation and furniture design respectively”. This year will also see the launch of the


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new West Kensington Design District, a ‘hub’ that is set to inspire design enthusiasts and become the “must-visit” district during the London Design Festival, with an engaging programme featuring design brands, globally recognised cultural institutions and unmissable events this September. The district will be brought to life by a stellar array of partners including the Design Museum (the leading museum devoted to contemporary design). V&A Blythe House will offer a rare opportunity to participate in guided tours whilst Polish brand Zieta presents Plopp 4.0 at Arthill Gallery, amongst many other partner events. 100% Futures is a new exhibition celebrating forward-thinking design from a selection of British and international talents


who have chosen to set up their practices in London. Spearheaded by Max Fraser, 100% Futures will shine a light on some of the most exciting designs under the theme ‘Designing for London,’ running across travel, technology, well-being, public spaces and sustainability. Alongside this, 100% Futures will also share designs from other cities, looking at ideas around the future of city-living and the best of design for urban centres across the world. 100% Forward, curated by journalist Barbara Chandler, will highlight eight emerging design talents across furniture, product, lighting and textile design. Each will be championed by an established designer who carved his or her career during the first decade of 100% Design. Simon Pengelly, who started his career in 1993 when he presented at 100% Design, has selected rising talent Daniel Schofield. In five short-years, Daniel has honed his reductive approach to materials; form and function to create celebrated lighting, furniture and tabletop products. 100% Design’s core exhibition covers Interiors, Kitchens, Bathrooms and Bedrooms, emerging brands, and new for this year, 100% Build London, a dedicated show for the construction and architectural industries.


100% Design will provide a platform for a mix of new interior brands such as One Plus Eleven, a conceptual furniture company that “blurs the boundary between art and design”, and established names including


Excel Architectural will be exhibiting Scrigno Pocket Doors alongside Todd Doors at 100% Design on the 19th-22nd


September. Come and see the Scrigno cassette system in action and see how it can help you realise the full potential of a space. We have single and double door systems available, as are FD30 fire rated single door systems and glass door conversion kits. Stand D505.


Hinge manufacturer SIMONSWERK will again be exhibiting at the 100%


Design Exhibition showcasing the latest


developments in hinge technology. Visitors to the stand in the Design & Build section will be able to view the company’s full range of hinge applications and also take advantage of one-to-one demonstrations of the SIMONSWERK online advanced PRODUCTSELECTOR information system. Stand D415.


ADF SEPTEMBER 2018


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