2 The HBCU Advocate


FAMU Alumna Lands Macy’s Partnership


Volume 1 Number 12


June/July 2018


Dr. Wilma Mishoe Selected 11th Permanent DSU President


Roshell Rosemond Rinkins


Photo courtesy of FAMU Florida A&M University (FAMU)


alumna, former Fortune 500 employee, and now the owner of Silicon Valley-based


beauty to like. venture, brand, Liquid


Courage, Roshell Rosemond Rinkins continues looks


re-invent what success Roshell’s latest


opportunity. business Liquid Courage Cosmetics,


was recently re-selected as a featured brand in the first-time Market at Macy’s retail


After an initial


campaign in Las Vegas, the company is bringing its popular highly pigmented lipsticks to the San Francisco area to the Macy’s department store in the Hillsdale Shopping Center. The brand will be available in the Market @ Macy’s first-floor pop-up section from now through July 7.


to


“Liquid support


Courage was created and empower ambitious


and upwardly mobile women. They


are the women you know, love, and depend on,” said Roshell Rinkins, a FAMU 2005 graduate and founder of Liquid Courage Cosmetics. “She is an on-the-go woman conquering life, career, family, and everything in between. And, she looks good while doing it. The Liquid Courage brand is diverse, inclusive, and on-trend glam.”


Founded in 2013, the company


is a virtual beauty destination-serving women who provide meaning and value to their families, communities, and businesses. a customized customers


While retail can experience, look forward to


exciting spring colors like Ruby, Hawaiian Fire, Berrylicious, and so much more. In another unprecedented move, this partnership marks the first time the brand is selling directly to


MACY'S PARTNERSHIP PAGE 10


Our PAST. Our PRESENT. Our FUTURE.


Angela Jones Writer | Public Speaker | Historian


LET’S TALK ABOUT IT.


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enjoying


The Board of Trustees voted on June 15 to select Dr. Wilma Mishoe as the 11th permanent president in DSU history. Also elected that day were Board Chair Dr. Devona Williams and Board Vice Chair John Ridgeway.


BY DR. DEVONA WILLIAMS, CHAIR OF THE DSU BOARD OF TRUSTEES University


Students, Earlier Faculty,


Staff, Alumni, Community Partners & Friends:


today, the Board of


Trustees voted unanimously to appoint Dr. Wilma Mishoe as the 11th President of Delaware State University, effective July 1, 2018. In so doing, we have named a dynamic leader and a four-decade veteran in higher education with deep roots at what has been, for 127 years, one of the most important


institutions for access to


higher education in the country. Dr. Mishoe assumes a uniquely


important role in the history of leaders at this institution. Last July, she was named the first woman to Chair the Board of Trustees, and when former President Dr. Harry Williams stepped down to become the President


at


Thurgood Marshall College Fund, Dr. Mishoe became the first woman to assume the role as Acting President in January. Not only had the time come for these history-setting events, but they have been rightfully coupled with her exceptional leadership:


in that we short


order, she has repositioned the focus of the institution squarely on our students, requiring


all—trustees,


faculty, and staff—look through the lens of the student in everything we do. Dr. Mishoe routinely says, “Some people may love my students just as much as me, but no one loves them more,” a point made perfectly clear in her successful advocacy for the fourth year of the Inspire Scholarship, effectively affording Delaware High School Students with a 2.75 to come to Delaware State University tuition free.


stronger


Additionally, she has made communications


and


accountability a top priority, while leading


a comprehensive of every policy and practice student life,


review at the


University. This review is transparent and includes overdue discussions in facilities improvement, better customer service,


teaching Assembly. and


instruction, athletics, and budgeting and


accounting. Nor has she has been shy about taking our case to the Delaware General


After


years of capital appropriations falling well short of our needs, Dr. Mishoe boldly asked for $100 million dollars in State support to deal with critical deferred maintenance issues that have gone unattended for far too long.


At the Board level, we are pleased but not surprised by Dr. Mishoe’s leadership. She has dedicated her life to higher education for those too often


overlooked and often marginalized, and has story after story of student achievement that in large measure can be attributed to her leadership. Whether she was Dean of Students at Delaware Technical Community College and at Wilmington College, or Acting President at Wilberforce University – the oldest privately held HBCU in the country – Dr. Mishoe has led with distinction, integrity, and care. We are fortunate to have her at the helm.


Also important University last to Delaware


State University is Executive Vice President and Provost Dr. Tony Allen, who began his tenure with the


is the transformational


August. Tony leader we


were looking for after two years without a Provost. In nine months, he has significantly strengthened the University’s academic


enterprise,


built unique partnerships across the State of Delaware and enhanced the profile of the University.


I am also pleased to report that


the Board of Trustees has also voted on its slate of officers. I am humbled by the opportunity to serve as your Chair and to announce alumnus John Ridgeway as Vice-Chair. John along with Trustee Ms. Lois Hobbs, led the Presidential Search Committee, composed of faculty, staff, students, alumni


It’s worth noting that early in their process, the


deliberated faithfully and ultimately recognized


and community Search talent


the


Committee inside


the


University in Dr. Mishoe and Dr. Allen. They fully support today’s announcement.


Dr. Mishoe and I are now off to China for ten days to visit our partnering Universities in Ningbo and Changchun, and to begin building partnerships with many more. At Ningbo University of Technology, we will participate in the seventh graduation of Chinese students from our Accounting program. They are every bit part of Hornet Nation, and like the 700 before them will become proud Alumni of this wonderful institution of ours. Back home, Dr. Allen will be the executive in charge and when we return, we will convene all of you to share in this great news on the eve of our 25th Anniversary as a University. You will hear more about this grand celebration soon.


Thanks to each of you for all you do, everyday! partners.


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