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FSM


Advertising Feature


Fighting the tide of plastic with free drinking fountains for fans


Mike Winter, the director of MIW Water Cooler Experts, discusses the problem of plastic waste and how stadia can help cut both litter and costs with contemporary drinking.


Barely a day goes by when we don’t see a story in the media about the plight of plastic on our society – its effect on wildlife, litter levels on beaches or dwindling recycling rates. Drinking bottled water has become an accepted part of everyday life but a movement to tackle the vast amount of waste produced by this habit is gaining momentum and is something that forward- thinking football clubs and stadia cannot ignore.


So why should we tackle this issue?


38.5 million plastic bottles are bought in the UK every day, but only just over half are recycled, while 16m are put into landfill, burnt or leak into the environment and oceans each day. Plastic bottles can take up to 450 years to


break down once they reach the sea. Many of the popular bottled water brands consumed in the UK are transported hundreds of miles from their source, contributing to the 350,000 tonnes of carbon dioxide released into the atmosphere every year by the bottled water industry in the UK.


What is being done about it?


Blue Planet II pushed the plastic pollution issue onto the front pages of national media


26 FSM


and into the public consciousness. Last year we saw a turning point in public venues taking a stand against plastic water bottle waste by turning to the contemporary free- to-use drinking fountain. Sky’s high-profile Ocean Rescue campaign aims to reduce the amount of plastic ending


up in the sea. In support of this campaign the Oval provided 20,000 refillable water bottles to fans who were then encouraged to use the 20 free water points installed throughout the venue, in a move to reduce the amount of single-use plastic consumed. ZSL London Zoo and Borough Market


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