Our Audit Reveals


CVC Audit completed March 2015 for University City Review and Philadelphia Free Press


Circulation: 30,000


15,000 UC Review


15,000 Philadelphia Free Press 90.3% Households say they receive our publications = 27,090 Households


Online Subscribers: 7,000 per week


Online Visitors (Monthly): Page Views 10,060 New Visitors 76.84%


Zip codes included in our Distribution Area: UC Review


Phila Free Press


19104, 19139, 19143, 19131, 19151


19102, 19103, 19106, 19107, 19130, 19146, 19147


Demographics by Ethnicity:* African American


White Asian


Hispanic Other


1.81%


Readers by Gender: 46% Male Readers 54% Female Readers


Purchasing Power: 65% Readers regularly purchase Services or Services from publications


Readership Information:


2.10 Readers per issue = 60,000 total readers (home delivery+ controlled bulk)


UC Review Phila Free Press 79.6%


10.97% 5.32% 2.3%


19.52% 64.49% 9.49% 5.42% 1.08%


Reader Demographics by Age: 6% 21 – 24 19% 25 – 34 21% 35 – 44 21% 45 – 54 16% 55 – 64 13% 65 – 74 4% 75 and older


Reader Demographics by Household Income: 11% Under $25,000 30% $25,001- $49,999 20% $50,000 - $74,999 18% $75,000 - $99,999 7% $100,000 - $124,999 6% $125,000 - $149,999 8% Over $150,000


Reader Demographics by Education: 3% Some high school or less 22% Graduated high school 56% Attended college 19% Graduate degrees


FAQs about our readers: 91% Dining/entertainment 31% Enjoy legal gambling 32% Go to health clubs or exercise classes 43% Furniture/home furnishings 58% Pharmacist/prescription service 31% Home improvement/ home improvement supplies


51% Childcare/education/classes 33% Purchase new or used automobiles 60% Vacations/travel 64% Men’s apparel 71% Women’s apparel 42% Children’s apparel 57% Tax advisor/services 35% Lawn & garden supplies


Inserts:


58% Readers will always (or sometimes) use the inserts in our newspapers


*Based upon our service zipcodes, not on readership survey. Percentage is based on average of zip codes in our distribution areas.


218 South 45th Street, Philadelphia, PA 19104 • 215.222.2846 www.ucreview.com • www.philadelphiafreepress.com


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