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Abby farms get financial boost for marketing efforts


Part of three-pillared provincial program to support agri-food industry.


F


or Mandair Farms and Maan Farms in Abbotsford, the passion for agriculture is all in the family. Locally owned and operated, these farms are passing on the tradition of farming and encouraging British Columbians to eat locally.


Both have received funding from the provincial government to promote local foods or beverages that are grown, raised,


harvested or processed in B.C.


Maan Farms is receiving more than $52,000 in matching funds through the Investment Agriculture Foundation of B.C. (IAFBC). The money will be used to help


for itself in B.C.’s agriculture industry. "I am a proud young farmer and I am very thankful for this grant, as it will allow us to help grow our business and identify it as a local farm across the lower mainland. It is truly an asset to our farm,” said Sajan Mandair. “This program allows the community to see who their food producers are and have a chance to meet them at the farmers markets.”


Maan Farms is well-known for its berries and wine, as well as other homemade comfort foods, like jams, pies, soups and authentic Indian cuisine.


The Maan family has


branched out into agri-tourism, encouraging visitors to check out the seasonal country experience that includes pumpkin picking, corn mazes and a zipline. The Maans held their annual Christmas market, selling wine and preserves to local customers.


Sajan Mandair


increase brand awareness and sales and to attend more farmers’ markets, trade shows and other local events to help promote the company within the community.


Mandair Farms is receiving more than $25,000 through the IAFBC to expand the local market for berries grown on the farm. As well as attending farmers' markets, it will develop new labelling and promotional materials to help customers easily identify its products.


Mandair Farms is best known for its berries but also cultivates a variety of other produce, including kale, corn, peppers and cut flowers. With many helping hands growing, harvesting and selling its products at farmers' markets from the Lower Mainland to the south Okanagan, the farm is making a name


16 British Columbia Berry Grower • Spring 2018


“At Maan Farms we believe in planting friendships, harvesting new ideas and sharing our home,” said Devinder Maan. “Thanks to this funding, we will continue to make these connections with our community.” The B.C. government is taking a three-pillared approach to support the


Devinder and Kris Maan


province’s agriculture, seafood, and food and beverage processing sectors and to encourage the consumption of B.C. products.


An enhanced Buy BC marketing program will help producers such as Mandair Farms and Maan Farms market their products.


Feed BC will also be established to increase the use of B.C. foods in hospitals and other government facilities, and Grow BC will be created to help B.C. producers expand local food production.


“B.C.’s agricultural sector is thriving thanks to the families who choose farming as their livelihood,” said Minister of Agriculture Lana Popham. “As someone who grew up learning that growing food is a way of life, I know that it takes passion, dedication and a love for the land to provide fresh products for your fellow British Columbians.”


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