search.noResults

search.searching

note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
HRGolfGuide.com Golf Next FROM PAGE 4


explains Bailey. “We have a moral responsibility to question not just other people but ourselves.”


Model Behavior


Norris went in a different direction speaking evolving


to the framework of “American the Development


Model” which is based in the Japanese belief


improvement or a change for the better.


“Going on all around us, sport is changing,”


said Norris. “For me,


despite the challenges of golf in North America, there is a world of opportunity. Anytime there is a chance to tie hundreds of thousands of children and their parents to the game, there’s a world of opportunity.”


He urges that age-appropriate


teaching be implemented. “One of these days Google and Amazon will turn their attention to sport, because they will take seriously the ages and groups we take for granted, children and their parents. We need to understand that an 11-year old is not half a 22-year old… and an 8-year-old is not half a 16-year old. We must understand that…ADM is a foundation document that goes from youth to adolescence to adults. We need to look at how we can provide the world-leading instruction for golf.”


Norris presented a video that featured Jack Nicklaus and Annika Sorenstam, who spoke to how they were multi-sport athletes growing up. Nicklaus insisted that his children and grandchildren do the same and not just be solely focused on one sport, in order to develop a well-rounded person, as well as to prevent burnout.


Approximately Olympic 70 percent of athletes in 2012 played


multiple sports growing up. That is why the days of the one-sport only until the kid is driven to the brink—both physical and mental health wise— may be numbered.


“I am pleading with you to learn and embrace to move forward positively,” said Norris. “The opportunities are huge and more importantly you will be doing the right thing…You have the opportunity to shape current leaders and future leaders for the United States of America.”


An Ounce of Perception of “kaizen”—continual


PGA and LPGA Professional Susie Meyers joined PGA of America Hall of Fame Member Michael Hebron to


discuss practical teaching.


“Maybe P-G-A should stand for ‘Pleasurable Game for All,’” said Hebron. “I don’t want to be known for who I coach. I want to be known for how I coach….I used to ask about the kids what they shot. Now, I ask them about the shots they like because it’s an enjoyable journey [for the child to recall].”


It’s about changing perception. For example, talk about if the putt went too long or too short not if it was a good or bad shot.


How you talk to kids is important. Care without confrontation. without


ridicule. Interest without


intimidation. Support without stress. Promote without pressure.


Hebron insists these are the only words parents should only say to a child after playing a sport: “Have fun. Play hard. I love you.”


“It’s not about learning styles;


it’s about how we learn,” explained Meyers. “We talk about approaches of swinging the putter, and their own style will show up.”


For high school kids, technique is important but focusing on emotional management is vital.


“Misses happen all the time,” says Meyers. “You got to make the task on the golf course so simple, like holding your breath, that they just naturally do it, and recall it on the golf course.”


It’s like planting a seed in the ground for the long-term health of the game. Hebron rhetorically asks: “Isn’t it a fair judge of a youth program that they are still playing golf at age 30?


“Everything is about finding the middle,”


adds Meyers. “Allowing


them to find the middle is better than telling how to do it.”


The True Value of Investing in Youth Sports…Positively


Jim Thompson, Founder/CEO Positive


Coaching the Alliance (PCA)


in the San Francisco Bay area, presented his vision of youth sports as a Development Zone, which has attracted


involvement of many


elite coaches, athletes, academics and business. He strongly believes in the power of positively in coaching.


React applications of


“What does positivity do? It builds and broadens. Negatively coils and restricts.”


He stresses how coaches have evolved from the old-school, field general Bobby Knight’s of the world in the 1980s to the player-friendly Steve Kerr’s of today.


Thompson speaks to upward spirals


and downward spirals that can lead to various outcomes but can be paved by the coach. “I think there has been a sea change in what positive coaching is… Intensity does not equal negativity…. The best practices of great coaches is that sports has an endless progression of teachable moments. Every game has an opportunity to make better athletes and better people.”


He preaches the importance of


mistake rituals. Brush off after three seconds, and move on. “A mistake is a time machine. It takes you out of the present, and puts you in the past.”


It’s the importance of a player being connected to their coach and their teammates—believing they can improve, together.


Game Changers Innovative programs such as PGA


Jr. League, Drive, Chip & Putt and the more recent PGA Junior Golf Camps have made an immeasurable impact on the future of the game, by providing avenues for children to pursue the game, and the dreams that lie within it, at the grassroots level.


“This is really substantial—enhance


your life, enhance your value,” says Bob Baldassari, Director, Youth Golf Development for the PGA of America. “You don’t grow your business behind the golf counter or in the golf shop. You grow your business by getting out there.”


For example, Sherri Pla, PGA Head Golf Professional for the City of Palm Beach Gardens, Florida, ramps up her programs by starting with beginners at the camp level as a feeder system for her PGA Jr. League programs, leading to individual coaching.


“PGA Jr. League was an amazing opportunity,” said Pla. “When we launched


Jr. League as a PGA-


sanctioned program, it caught on like wildfire. We were hoping for 40 kids and just blew it out of the water… For the first time running a Jr. League program, we got 84 kids.”


Page 19


She ran ads on Comcast, through schools and the City’s municipality to promote the league. She wound up with 30 percent new golfers; 40 percent golfers already in her program; and 30 percent were kids who came back to her program after drifting away. The end result: it drove kids to stick around in the summer and fall, too.


“These programs provide credibility and branding,” said Pla. “Drive, Chip & Putt, Jr. League, Camps, they’re all a win-win.”


PGA Master Professional Ralph Landrum,


of Landrum Golf Management


the President/Owner in


Crestview Hills, Kentucky, was the first in his Section to embrace PGA Jr. League. He had similar year-round retention. “It brings a lot to the table… It’s a different ball game for us; we never had a team sport before…It was an absolute revenue driver for us. The marketing materials make our job easier to get the word out to people… We’re truly trying to grow our game… With the PGA branding, it just works.”


Diversity University, Culturally Speaking


Changing the face of golf impacts business by driving new revenues from untapped sources. “People want to see people that look like you,” explains Summit Chair Murphy.


It all boils down to the environment that is created and cultivated.


here,”


“Culture is the way we do things said PCA CEO Thompson,


author of “Developing Winners in Sports and Life: The Power of Double- Goal Coaching.” “If you have a great positive culture, it’ll change the people who are in it.”


Other speakers on the final day of the


PGA Global Youth & Family Summit presented by OMEGA focused on the global game and communication. Among the worldwide experts were: Kevin Smeltz, PGA Director of Instruction


at Bishops Gate Golf


Academy in Hilton Head, South Carolina; John Godwin, PGA of US Kids Golf; UCLA


Research Professor Dr. Robert Bjork; Harvard University


Distinguished Psychology


Professor Dr. Daniel Schacter; “Train Ugly’s” Travor Ragan; LPGA Professional Kate Tempesta, Founder, Owner and President of “Fun” and Kate Tempesta’s Urban Golf Academy in New York City; and Spencer Dennis of Edufi.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20