www.glasgowchamberofcommerce.com 7 DYW GLASGOW


DESARROLLANDO LA FUERZA DE TRABAJO JOVEN (DEVELOPING THE YOUNG WORKFORCE)


DYW Glasgow team members collect


their award for Best Use of Social Media at the Scottish Digital Business Awards 2017


DYW Glasgow follows the


winning path Top marks for exams social media campaign


disheartened with their exam results has won a top accolade at the Scottish Digital Business Awards. The #nowrongpath campaign, launched on this year’s Scottish Exam Results Day (8 August), resulted in Developing the Young Workforce (DYW) Glasgow being crowned for the Best Use of Social Media at The Herald Scottish Digital Business Awards 2017. The campaign went viral across the UK as individuals outlined their career path after school, celebrating the many paths leading to interesting job roles, with a focus on the non-traditional routes outwith higher education. Hosted by Glasgow Chamber of


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Commerce, DYW Glasgow is the Scottish Government’s national strategy for strengthening links between schools and businesses, with the hope of reducing youth unemployment by 40 per cent by 2021. DYW Glasgow asked people to post


a photograph on social media, on exam results day, holding a sign with their name, what they did when they left school and what they are doing now, along with the #nowrongpath


social media campaign which reached 14 million people and encouraged pupils not be become


handle. By 9am, the hashtag was trending on Twitter in both Glasgow and the UK, and remained in the top five most popular hashtags through the rest of the day. Many well-known faces in Scotland backed the campaign including Sean Batty, Fred MacAulay, Pete Wishart, KT Tunstall, Jennifer Reoch and Susan Aitken, while numerous young people thanked the campaign for support on the day. Alison McRae, Senior Director of


Glasgow Chamber of Commerce, said: “We are absolutely thrilled to have received recognition for the #nowrongpath campaign and we are extremely grateful to all those who showed their support on the day. “Our hope was to reach as many


young people as possible and make them aware of the varied options available to kick-start a career. With more than 9,500 tweets using the hashtag and with over 14 million impressions made, we believe that we achieved what we set out to do. “We are constantly looking at ways


to reduce youth unemployment, and with campaigns such as this, along with the links we create between schools and businesses, we hope to encourage young people to look at the many ways of entering Glasgow’s diverse workforce.”


St Paul's High School, located in the Pollok area of Glasgow, has been working with SP Energy Networks through a partnership established by DYW Glasgow. Through a three-year partnership, the school and business work together to increase and improve outcomes for young people leaving school by providing them with industry and career insight. In recognition of its varied work


with young people, SP Energy Networks won The Glasgow Business award for Innovation in Youth Employment in 2017. SP Energy Networks, part


of the ScottishPower Group, provides power on behalf of supply companies through a network of cables and power lines that it owns and maintains. ScottishPower is part of the Spanish Iberdrola Group, a global energy company. As part of its partnership, an SP Energy Networks Language Ambassador visited the school and worked with the modern languages department to deliver a talk to a group of S3 pupils on the importance of languages and how beneficial they are for future careers. The ambassador spent an afternoon with the pupils who are studying Spanish in school. SP Energy Networks was


able to give an overview of the opportunities available to them, which included apprenticeship and graduate programmes. Pupils heard how an additional language can really help them in their career and can often lead to career progression as well as potential travel opportunities. The session aimed to encourage


the young people to continue with their second language as they moved into senior phase and get them thinking about the opportunities a second language can bring. The session had phenomenal impact – the number of students taking the subject to Higher-level Spanish increased from 16 in the previous year to 50 pupils in the current session.


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