Spotlight on Associates


Fair Payment Processing by UMS Banking


Serving Fair Customers since 2002 Through the years, UMS Banking has repre-


sented the fairs because we are strongly com- mitted to the values they stand for. The im- portance of


family, community services and


contributions, the real entertainment and educa- tion are all things we believe in. To this end, we feel you ought to be able to


reply on your payment processer for integrity, quality, and Customer Service. Our focus is and has always been superior service and high touch to our customers, and nowhere is this more important to us than in the fair industry. So providing the best in class payment processing services is what we strive for at UMS every day. We openly communicate our prices and give you honest, reliable information. As the fair industry changes and evolves, we evolve with you to bring


Suzanne Haas


you products and services you need to expand your business in today’s demanding digital world. This year we have updated our credit card terminal options, but we have also introduced a point of sale system, and a ticketing system to help your fair or business expand. Our pledge is to provide not only up-to-date products but also up-to-


date training and information on all aspects of payment processing whenever and wherever it is in need. Here is what some of our customers have to say:


“We have been with UMS for a number of years and I am very pleased with the competitive rates and superb customer service that they provide. UMS understands fairs and have a customer service or technical support person available at all times.” -Jacksonville Fair “During the run of our fair we used 6 UMS credit card machines… renting them has worked out perfectly for us. The machines we receive every year are new, up-to-date machines, ready to us and use with com- plete confidence. If we have any problems we can call and someone is there to help.” Suzanne Haas is a 20 year veteran of the UMS Banking Management


Team. She is responsible for designing customized Payment processing programs for the Association members. She often travels to regional meetings and conventions to meet the members to discuss our Fair Pay- ment Processing programs. What’s next for Fair Payment Processing? Hopefully serving you! We


look forward to helping you reach new heights in your endeavors, and achieve success in places you never thought possible with our reliable products, and exceptional service. To learn more about Fair Payment Processing and the products and


services we offer, please give Suzanne a call at 818-207-0316, or e-mail her at Suzanne@umsbanking.com.


If you step back for a minute and think of money as an energy flow,


it becomes apparent that no matter what we do in terms of the fair theme or how we organize things, in order to have more energy flow in, we have to create more points for it to flow in on. And if we think about that creatively, we can establish lots of opportunities for that energy to flow in on. The first point to consider in your payments strategy is taking as


many forms of payment as possible. Customers who have their pre- ferred payment method accepted right away are happy. They tend to spend more. The second point that you want to consider in your payments strate-


gy is to take payments in as many places as you can. Most fairs realize that taking credit cards at the gate and at concessions is important, but here are some additional places where it can help: Online ticket sales are the most key piece you can implement today.


With a good ticketing package, you have the flexibility to create pro- motions (“two for one” day or “family rate”) that can produce signifi- cant growth in revenue. You can get creative on VIP experiences (special rates to get in front of the lines for rides), carnival/admission combos, and buy-ahead discounts. As part of ticketing or separately, you can also offer merchandise


sales, and this allows you to get creative – for example by offering prizes at the fair for people spotted wearing a particular t-shirt they buy on your web site (think your fair logo, which will also promote the fair whenever it is worn) and offer that t-shirt as part of a package. Promote the winners each day on the website. Online sales also give you the ability to capture the email address of buyers. Your most like- ly purchaser is a past purchaser. Many online ticketing vendors will let you control this data so that you can capture who your customers are. Take credit cards for parking. You keep the customer’s cash in his


pocket before he gets into the fair, and he will tend to spend more there. Take credit cards for livestock auctions. Give livestock auction priz-


es in the form of prepaid cards rather than a check after the fact. A good portion of that money will instantly come back to you. RV rentals, facility rentals, in fair events can all benefit from having


different forms of payment available. Fair Payment Processing by UMS Banking can help you achieve


your goals. Call Suzanne at 818-207-0316, and talk to her about a strategy for your fair to 2018 revenue goals.


use payments to help achieve your HOSPITALITY COMMITTEE


The Hospitality Committee would like to thank all the fairs that assisted with donations towards the hospitality suite. Whether the donations were made with food, beverages or cash, all donations are appreciated!


A special thank you to Dennis Lee for sponsoring the Hospitality Suite. Looking forward to another great year!


Le ast ospt lt hi e Bk , H 60 iaiy Car FAIRCRACKER-FALL 2017


Are you looking to increase your fair’s profit and revenue?


How you take payments can be a key part of that strategy.


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