What’s it all about?


Small and sweet is


big business C


Industry Overview


Total farm cash receipts from B.C. berries reached nearly $198 million in 2012 (latest year for which figures are avail- able), accounting for 57 percent of the province’s total fruit receipts and nearly 43 percent of Canada’s total berry receripts.


Blueberries


The B.C. blueberry industry is growing rapidly, with approximately 11,000 hectares of farmland devoted to it. With production of more than 54 million kilograms, B.C. is among the largest producers of highbush blueberries in the world.


Cranberries


The B.C. cranberry industry produces more than 32 million kilograms of fruit annually. This constitutes approxi- mately 12 percent of North American production and the province is currently the largest producer of cranberries in Canada.


Raspberries


B.C. is the largest raspberry producer in Canada. Only three percent of raspberries are sold fresh – the rest are


anada’s newest agricultural publication serves a vibrant sector of farming in the country’s westernmost province. British Columbia Berry Grower Magazine is a full-colour quarterly, distributed during the first week of February, May, August and November. Its primary audience is those involved with the production of blueberries, cranberries, raspberries and strawberries.


The magazine is similar in scope and format to the very successful B.C. Fruit Grower Magazine, which OMedia Communications has published since the summer of 2003 for the province’s tree fruit and wine industries. B.C. Berry Grower has a circulation in excess of 1,600, with free distribution to members of the various grower associations, as well as to processors, shippers, government agencies, educational and research institutions and industry suppliers.


processed into jams, jellies, drinks, canned and frozen retail and wholesale packs and bakery product. Strawberries


B.C. accounts for about one-quarter of the Canadian production of strawberries. This amounts to more than 1.6 million kilograms of fruit. However, Canada consumes far more strawberries than it produces. The bulk of fresh imports come from California and Florida with processed imports originating from California, Poland and Mexico. This snapshot should give you good reason to consider B.C. Berry Grower Magazine as an effective way to reach the people who should get your message, because even in difficult economic times they’re going to need the products and services you provide.


Contact Us Today!


Erin Fichtner, Advertising Representative Phone 250-938-8348 advertising@omedia.ca


Bryden Winsby, Publisher Phone 778-755-4355 or 250-801-9557 bryden@omedia.ca


Berry Grower British Columbia Magazine


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