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Swimming Pool Scene POOL SHOWROOMS


food’ snacks or have a fitness instructor to give advice about wellbeing and relaxation? You aren’t looking for a ‘gimmick’, you are looking to add value for the people who attend. Get it right and you will reap the benefits for months if not years. Get it wrong and you may not live it down.


Of course, ‘that little bit extra’ will come at a price and it is important to decide on a budget for your open day or event and stick to it.


ABOVE: Golden Coast create full-colour brochures and point of sale kit to promote its top-seling Essentials range. Pic: Hot Tub & Swim Spa Company.


customer’s point of view. Imagine their lifestyle and schedule and plan your event when you think it might have most appeal to them. Whatever dates you decide on, make sure that you have plenty of time to get things ready. You will need to publicise your open day and invite as many people as you can. You can use your customer database to invite existing customers and ask them to bring their friends. You might choose to run an advert in your local paper or use local radio, which is very good at promoting these sorts of ‘newsworthy’ events. An open day is a great opportunity to use PR and, if you have a great theme or have invited a local character or celebrity to open or attend your event then you may well find that the local media can be persuaded to run the story.


Having someone or something at your open day that captures


the public’s imagination can really draw in the crowds. Whatever you choose to do, again, make sure that it fits with the image that you want to give your business. Perhaps there is a local sportsperson who would put in an appearance? Would a jazz combo give an air of sophistication? Should you provide ‘health


Involve all your staff in the planning process. They will have their own ideas and their own contacts that may well be useful. Your staff are going to be very important on the ‘day’ so the more involved they feel beforehand, the better. After all the planning, the big day comes. No matter what you have arranged for your open day, what will make it a big success is exactly the same thing that makes a great party.


OPEN EVENT


The open day is about you and your staff meeting customers old and new, face to face. Your staff need to be well briefed and well turned out. You need to make sure that you have enough people there so that breaks can be taken without leaving members of the public wandering around with no one to greet them or answer their questions.


And an open day is about meeting people, making new friends and sharing your knowledge. If people have come to buy, that’s great, but it isn’t an environment for high-pressure selling. The open day will build your businesses reputation, provide an opportunity for PR and generate some great leads – as long as you remember to get the contact details of everyone who comes along – and all that will show a return on investment over time. Golden Coast Limited Tel. 01271 378 100


Email: swimmer@goldenc.com


ABOVE: A well-planned showroom will give visitors ideas for their own pool plans. Pic. Wensum Pools.


56 Swimming Pool Scene POOL SHOWROOMS


ABOVE: Well placed accessory sales will encourage added value sales. Pic. SRS Leisure


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