the
By Sydney Masters-Durieux App Advantage
Sport horse equestrians use mobile apps for stabling, shipping and barn management.
Most equestrians the office, can’t be
tied to a desk as their lives are spent in motion: at the stable,
traveling
to competitions and in the saddle. Thanks to technology, those in the horse industry are increasingly connected to the information they need via mobile devices and apps.
turn-by-turn directions to accessing the news and weather. And now technology is influencing the way things are done in the horse world. If you Google “equestrian apps,” there are options for
E
everything from vet care and health to stabling and showing. “Understanding what the needs of equestrians is paramount to developing an app that will be effective and useful in their day-to-day lives,” explains Pablo Jimenez, the co-founder of the tech company WeKanCode. “We created Staller, a free Airbnb-inspired app, to help
equestrians find stabling at and near competitions,” he continues. “The equestrian commu- nity is slowly inte- grating this type of technology into their routines to help simplify many horse tasks in just a few clicks.” “We first intro-
Partners Pablo Jimenez and Arturo Ferrando who developed the app Staller which helps find housing for horses and equestrians.
duced Staller in south Florida, where there is a high demand for
asy to download and often free, apps have long been used for everything from playing games and getting
stabling during the winter season. Since then we have added Kentucky and North Carolina,” explains Arturo Ferrando, who co-founded the company with Pablo. “We knew many riders who wanted to compete at the Winter Equestrian Festival but couldn’t find stabling. Options for renters were limited and they had to rely on one realtor/broker and the properties under their management. The other option was to search online for themselves or pick up the phone and start making calls. Staller allows people to know what is out there. It lists photos, amenities, locations and prices, and users can book their stalls online and pay by credit card. In addition, property owners can showcase and monetize their extra stalls with both the mobile and online
platform. Since Staller’s launch we have over 1,500 stalls offered and approximately 200 properties listed, with more being added daily.” “Apps in
general save us time,” says inter- national show jumping rider Daniel Bluman, the owner of Bluman Eques- trian. “Time is key so that we can train better and run our business more efficiently. I use WhatsApp [a free messaging app] a lot to communi- cate; I think it really helps connect the world.” Daniel also uses equestrian-focused offerings like Equo, a free app that offers shipping options for horses. “Equo has made our lives much easier and saves money when it comes to transport- ing horses. I can bring horses to my barn and send them back quick and easy. I can plan my trips to big competitions
International show jumper Daniel Bluman competing here on Apardi at the 2016 Olympics in Rio de Janeiro.
Warmbloods Today 35
Allen MacMillan/MacMillan Photography
Courtesy Pablo Jimenez
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