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FEATURE


Solutions To stay ahead of the financial curve, “Forecast ahead of time, have addi- tional funding at hand to make sure you can stay afloat the first two years, get Medicare approved as soon as possible, make sure you can handle high and low volumes of traffic, and manage the cost of construction,” Bejarano says. To effectively communicate with the patients, “make sure your staff can communicate in multiple languages, communicate more often than usual and understand that your patients might not use emails and/or phones like patients in other areas,” he says. Daneshvar says that 95 percent of


his ASC staff is bilingual. Weissbluth takes one of his medical


students who speaks Spanish with him when he goes to serve his low-income patients. “The patients become more comfortable with someone who speaks their language,” he says. “I also try to get the patients’ families involved.” Running an ASC in a low-income area is not an easy task and it takes more than a love for medicine to be successful in these circumstances, Daneshvar says. “The Bronx has the highest number of diabetic patients in the country and is the poorest of coun- ties in New York state, and I want to help them.” Frontier’s next center will open in the Bronx, Bejarano says. “We want to be in low-income neighborhoods,” he says. “We want to provide low-income patients with high-quality care. Many doctors won’t take Medicaid patients, but you don’t want low-income patients to run out of options. “Setting up and running an ASC


in a low-income neighborhood can be both a challenging and rewarding proposition,” he concludes. “However, providing care to patients who have few options can serve mission-driven physicians and entities, while ensuring that all patients have access to high- quality lower-cost care.”


16 ASC FOCUS MARCH 2017


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