Lessons Learned: next steps for the meetings industry


Experiment with using new technologies as marketing tools and programme enhancement tools (virtual reality, drones and hologram technology)


Enlist the help of data scientists and experts to collect and interpret big data in a meaningful way


Decide when to try and outperform digital service competitors, and when to incorporate them


Provide delegates with high-speed connectivity at all times


Make meetings worth attending: find out what delegates need, prepare content in a relevant, engaging way, and “crash test” each element of the programme to make sure it links to desired outcomes.


Measure ROI more effectively than just satisfaction surveys; measure delegates’ behaviour changes


Consider how current and future technologies (Tinder, injectables) will shape tomorrow’s delegates’ behaviour, and therefore their expectations from meetings


Remember that the importance of authentic, local experiences and human interaction will never disappear


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