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“It was a little overwhelming at first, but once we decided how to implement and sustain the requirements, it became part of the culture.”


-Matt Sheuler, Collins Bus VP & GM, on ISO certification


KEEPING STUDENTS COOL FOR 20 YEARS.


By developing programs that go beyond measuring


knowledge and skill to assess ability, motivation and per- sonal values, SBSC reduces the number and high cost of drivers who quit in the first few months. “It’s important to understand motivation and values. Not everyone is cut out to be a school bus driver,” Cassell said. He approached NAPT, which had not previously


recommended products. Tis led to NAPT creating a process to offer its members special access to tried-and- true industry solutions. Cassell said it’s difficult for districts or contractors to eval- uate the value of a product or service without first buying it and then evaluating it, possibly wasting time and money if it does not produce the results expected or promised by the vendor. Tis underscores the need for a uniform seal of approval for industry products and suppliers and noted an effort is currently under way to develop such a clearing- house. However, he noted that companies, such as SBSC, often benefit greatly from the most informal certification — customer testimonials and word of mouth. “We have over 75 written testimonials, and when


anyone rings us and we haven’t been chasing them, it’s almost always word of mouth,” Cassell said. “People who are satisfied with our product tell people they know, and their endorsement carries a lot of weight.” l


Check out the newly updated STN EXPO website.


Plus, be sure to take advantage of the Super Early Bird registration! Content. C ommunity. Commerce. Coming to Reno, NV July 23–27 2016. See you there! Details at www.stnexpo.com STNEXPO_0915_FP.indd 1 9/14/15 1:47 PM www.stnonline.com 59


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