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New Product Showcase Make sure you view the New Product Showcase to discover the most recent products from a variety of companies. The products are still being judged as you read this so check out the Automechanika Birmingham event guide when you arrive onsite for the full list.


Innovation Trail


Follow the Innovation Trail when you get onsite for a complete tour of the very latest products in the market showcasing the best innovations and new technologies. The carefully selected companies taking part in the trail all have innovations on their stand that are a must to see if you want to know where the future of the automotive industry is heading! Pick up your free Pocket Guide when you arrive to view the trail.


The Great British Manufacturing stand Hall 11, stand 11H 60


The Government’s GREAT campaign, the Society of Motor Manufacturers and Traders and Automechanika Birmingham have collaborated to create a display which demonstrates the strength of the UK’s automotive industry and supply chain. A selection of five UK-manufactured cars and one engine will feature on one of the biggest stands in hall 11. To illustrate the diversity of the industry and its supply chain, the vehicles will be accompanied by a selection of their parts and components, all sourced directly from the UK. Currently around 41% of content in British-built cars is locally sourced and there is huge potential to grow the UK’s automotive supply chain. Supported by


“The arrival of Automechanika in Birmingham has created a huge buzz of excitement across the whole of the aftermarket and it’s no surprise it’s a sell-out. It’s a fantastic showcase for the industry; one that will provide an excellent opportunity for all those exhibiting to welcome valued customers and key supply partners, while also forging new friendships. As one of the leading autoparts distributors in the UK we just had to be there.”


The Parts Alliance www.automechanika-birmingham.com 9


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