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HEALTH & FITNESS


Brits ‘twice as likely’ to workout than go to pub


The country may be facing a physi- cal inactivity crisis, but there is at least some cause for cheer(s) for the health and fitness sector: Brits are almost twice as likely to exercise than go to the pub. A Breast Cancer Care survey of 2,005 UK


adults showed two-thirds (65 per cent) now exercise on a weekly basis, compared to just a third (34 per cent) who head to the pub. It also found that men have a greater than average appetite for both pastimes, with 67 per cent of males working out at least once a week and 44 per cent making it down to the pub. Fast walking was the most popular workout – enjoyed by 38 per cent of people. Details: http://lei.sr?a=N3k9w_O


Tanni tells MPs: Get behind us


Tanni Grey-Thompson, ukactive chair, has called on MPs to help boost physical activity and get more people moving in their constituency. In her first major act since


becoming chair of ukactive, Baroness Grey-Tompson has written to all 651 MPs return- ing to the new Parliament, urging them to help push physical activity further up the political agenda. As part of a cranked-


up political push, ukactive plans to engage a greater cohort of MPs to back a comprehensive strategy on physical inactivity commensurate to the size of the challenge. It is also encouraging MPs to find out about the inactivity levels in their constituency and how this compares nationally. As part of this, ukactive is proposing to


Baroness Tanni Grey-Tompson has written to all 651 MPs


run a roundtable in an MP’s constituency to bring together activity providers, local authority, brands and public health special- ists to develop a physical activity plan that is localised and effective for constituents. In addition, ukactive is also offering to provide


Alvarez is a seasoned marketing professional


PayasUgym’s new head of brand to oversee transition


PayasUgym has named Alejandra Alvarez its new head of brand as the gym pass pro- vider bids to make a transition from pure online lead generation to becoming ‘a more holistic health and fitness brand.’ Fitness fanatic Alvarez has been an


instructor of Les Mills classes such as Bodypump and RPM for the past eight years and has gained first-hand experience in dealing directly with consumers and mul- tiple fitness venues through teaching eight classes per week. In addition, she is a sea- soned marketing professional, having spent the past decade in senior roles at P&G and, most recently, Energizer in London. “I’m delighted to join the PayasUgym


team where my two passions meet,” said Alvarez. “Our job is to add value by deeply understanding the goals of customers and fitness providers – therefore creating possi- bilities for them to meet, ultimately helping people live more active and healthy lives. It’s an exciting time to be in fitness – innovation is the name of the game – and I look for- ward to embracing the opportunities ahead.” Details: http://lei.sr?a=p3p5v_O


4 Nuffield courts corporates with new clubs


Nuffield Health has cranked up its bid for a greater London presence with the acquisition of two health clubs on the doorstep of the City. Te acquisitions of the CityPoint Club (in


Moorgate) and Market Sports (in Shoreditch) – both for an undisclosed fee – gives Nuffield the opportunity to expand its employee well- being services to existing corporate customers in the City and engage with new ones. Both sites feature comprehensive gym and studio offerings, as well as extensive wet facilities. “Tese acquisitions complement our cur-


rent offering in London, enabling us to support more local people with our unique integrated health and wellbeing proposition,” said Nuffield Health MD Andrew Jones. “The addition of the CityPoint club in


Moorgate, alongside our existing club at Cannon Street, increases our reach across the City enabling us to offer health checks and physiotherapy to more of London’s workforce.” Te latest acquisitions form part of a long-


term strategy to create a national network of health, fitness and wellbeing centres and increase its presence in key UK cities. Nuffield Health last year signed £330m of debt facilities as the charity bids to widen its


Read Leisure Opportunities online: www.leisureopportunities.co.uk/digital Nuffield Health MD Andrew Jones


footprint in the UK health club market as part of a push towards integrated care pathways. Te company’s deputy chief executive KP


Doyle told Leisure Opportunities in an inter- view last year that more health club takeovers were likely, particularly in the capital. Nuffield Health now operates a total of


77 consumer gyms and 208 corporate fit- ness and wellbeing sites across the UK. Details: http://lei.sr?a=T2M3e_O


Twitter: @leisureopps © CYBERTREK 2015


MPs with a weekly parliamentary summary that focuses on the key physical activity and health matters that have been under discussion in the House Of Commons or House Of Lords to raise awareness. “The last Parliament saw a real growth


in the number of MPs who understood the reasons why we had to turn the tide of inac- tivity – now we are asking them to turn rhetoric into action,” said Grey-Tompson. Details: http://lei.sr?a=7Z4P3_O


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