SUSTAINABILITY
comprehensive sustainability strategy. One of the newly-built stadiums – Estádio Nacional in Brasilia – is now rated as one of the world's most sustainable stadia. The 72,800-capacity venue, designed by Castro Mello, is carbon neutral and was the first in history to be awarded the highest sustainability certificate, the LEED Platinum. Federico Addiechi, FIFA’s head
of corporate social responsibility, said: “The goal was to stage an event which used resources wisely, striking a balance between economic aspects, social development and environmental protection. We wanted the 2014 World Cup to be remembered not only as a fantastic football tournament, but also for its lasting social and environmental legacy."
Methods included
Green Buildings: Many of the stadiums achieved LEED certifications and were fitted with solar panels . In addition, FIFA and LOC organised certified training courses on sustainable management for all stadium managers Waste management: The objective of a new waste law in Brazil is to better control
Getting into the swing of things
The luxury Six Senses Con Dao resort on the island of Con Son in Vietnam has come up with a novel, eco-friendly way for guests to practise their golf swings in environmentally delicate surroundings. The resort has introduced Ecobioball
– balls that have a core made out of fish food. The food is released when the outer cover of the ball biodegrades – around 48 hours after coming into contact with
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the handling and the destination of waste. FIFA and LOC promoted recycling in collaboration with local cooperatives. Climate change: FIFA and LOC will estimate the tournament’s carbon footbrint and developed wide-ranging measures to avoid, reduce and offset emissions.
Metlife Stadium is looking to influence fan behaviour with education programmes and by actively promoting the use of public transport and car pooling on match days
Volunteer training: Additional training modules were offered to all 2014 FIFA World Cup volunteers enhancing their future employment opportunities.
METLIFE STADIUM The Metlife Stadium in East Rutherford, New Jersey, US has made its name as one of the most sustainable stadiums in
water. Although ardent golfers will find the ball a little sluggish for competition on the greens, it is perfect for practice. While the idea might seem outlandish,
there is a serious side to the initiative – the balls are a more sustainable way for guests to play golf in a region that has a beautiful yet vulnerable eco system. There is no need for floodlighted driving ranges as the ball can be safely launched from any surface – and as an added plus gives local fish a free lunch.
Sports Management Handbook 2014-2015
American professional sports. Creating a green venue was one of the key issues for the New York Giants and New York Jets – the two NFL teams that built and now operate the venue through a 50/50 partnership – MetLife Stadium Company. The New Stadium, built on the site of the
former Giants Stadium, has succeeded in reducing water demand by an estimated 11m gallons per year – or a 25 per cent reduction in the average annual water demand. The major water conservation design features include synthetic turf – saving 3.5m gallons of water per year – and the waterless urinals throughout the men’s restrooms, saving an additional 2.7m gallons per year. Metlife also uses energy efficient,
United States Environmental Protection Agency Energy-Star compliant concession equipment, heating cooling and ventilation systems and lighting, which use 25-50 per cent less energy. This reduces costs without compromising quality of performance, reduces air pollution, provides a significant return on investment, and typically has an extended product life and decreased need for maintenance. Energy efficient
The ball can be safely hit from any surface
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