and dispensing beer to have a negative effect on wine.
“Wine on tap from stainless steel kegs is smarter, fresher and friendlier,” Macquisten said. In 2012, FreshTAP had over 60
winery customers and kegged the equivalent of 7,000 cases and in 2013, 18,600.
“The number just keeps exploding,” Macquisten said.
For bars and restaurants 60 to 80 per cent of wine sales are by the glass rather than bottles and by the glass sales are often in the 25-40 age group. The typical price point for a bottle of wine FreshTAP kegs is between $13.50 and $18.
To ensure brand consistency, Macquisten recommends that wineries focus on only a few varietals that are already known to sell well. “Our most successful wineries have no more two varietals,” he said. Currently, VQA approves only wine in glass bottles.
“We’re working toward getting rules VQA changed,” Macquisten said.
The stainless steel keg advantage
Smarter. Wine never spoils. Eliminates possibility of loss through broken or ‘corked’ bottles. A fresh glass of wine every time leads to increased sales of wine-by-the glass, typically by 10 percent or more. Overall efficiency increased by eliminating the need to stock bottles and do recycling. Fresher. Wine held under gentle pressure by an inert gas which preserves the wine perfectly for 6-8
months.Kegs replicate the environment (stainless steel tanks) wine is stored in at winery. Each 19.5 L keg contains the equivalent of 26 (750 ml) bottles or approximately 130 five ounce servings. The 130th glass will be as fresh as the first. Friendlier. Kegs eliminate the need for bottles, labels, corks/cap- sules and cardboard cases. A full keg weighs 30 per cent less than the bottle equivalent which reduces the overall carbon footprint of shipping.
14 British Columbia FRUIT GROWER • Fall 2014
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