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HEALTH & FITNESS DC Leisure now ‘Places for People’


Leisure operator and developer DC Leisure has rebranded as a social enterprise called Places for People aſt er being acquired by the property management and devel- opment group of the same name. DC’s merger with the not-for-


dividend organisation marks the fi rst time a leisure provider has joined forces with a housing provider and the outfi t says its core mission is to create active places and healthy people. T e fi nancial details of the deal have not been disclosed. Places for People Leisure


Management will now be the new industry facing brand replacing DC Leisure Management. It will continue to pro- vide leisure facilities and tender for outsourced leisure management contracts, while aiming to drive leisure participation through the building of new centres and improving existing facilities. Steve Philpott, chief executive of Places for


Steve Philpott will now become chief executive of Places for People


People Leisure, and CEO of DC leisure for the past decade, said: “T is rebrand enables us to highlight what we can off er in the future as a community- minded organisation bursting with passion and enthusiasm to get communities more physically active.” Details: http://lei.sr?a=T5A4D


Regular exercise helps to combat dementia


A series of recent studies have added credence to the notion that physical activity is far more eff ective than mental exercises, such as crosswords or puzzles, in staving off dementia. A recent study from the


University of Pittsburgh showed the immediate posi- tive eff ect brisk outdoor walks had on the brains of middle aged and elderly men and women, compared to those who were inactive. Focusing on those aged


55 to 80, researchers found that the regular workouts increased the size of the hip- pocampus - the brain’s memory hub - knocking almost two years off its biological age. Whereas the brain usually shrinks with age by around one per cent per year, the


Researchers found that regular workouts increase the size of the hippocampus


brains of the men and women who exer- cised by walking for 40-minutes three times a week expanded by up to two per cent. Details: http://lei.sr?a=V9n6c


Workington’s £9.4m leisure centre plans unveiled


Allerdale Council has revealed images for Workington’s new £9.4m leisure centre. If given the go ahead following a planning


application submission on 14 April, the cen- tre will include a 25m eight-lane swimming pool with spectator seating, a four-court


© CYBERTREK 2014


sports hall, soſt -play area, 100-station gym, a spinning studio, climbing wall, artificial pitch, two squash courts and a café. The centre will also feature spa facilities includ- ing a sauna, steamroom and spa pool. Details: http://lei.sr?a=P4E7D


Twitter: @leisureopps


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Read Leisure Opportunities online: www.leisureopportunities.co.uk/digital 5 TM The Awarding Organisation of Choice


Start offering an Active IQ qualification today and help fill the skills gap.


Active IQ has a range of qualifications includeing Active Leisure, Personal Training, Fitness Instructing, Level 4,


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