HEALTH & BEAUTY
fashionable to order what is essentially a cup of coffee using a long string of nonsensical words? Why do celebrities feel unable to leave the house without portable liquid? Do you get particularly dehydrated if you are famous? Water in bottles is so chic there is a fashion statement to be made with whatever brand you are dangling between your French manicured fingers on the red carpet. We are not fleeing a war torn country, food
and drink is not in short supply, so why do we feel the need to be constantly grazing or drinking calorie laden, cream based, beverages in between meals? Why are people so puzzled by the soaring obesity rates? Enterprising students have become millionaires on the backs of our need for a sandwich 24 hours a day – fresh and hand made please! These companies have a moral message for us. Every single thing they use is ‘fair trade’, so my sandwich, from their shop, is saving a community in a far-flung land. I just want a cup of tea not a lecture or a guilt trip connected to my purchase.
I’ll take that to go A
T WHAT POInT DID IT BeCOme De RIGueuR TO WAnDeR THe sTReeTs CLuTCHInG A BeveRAGe OR snACK? When did it become
food and drink is not in short supply, so why do we feel the need to be constantly grazing or drinking
By Rowena Kitchen Feeling a moral obligation to which drink you buy is
actually a kind of gentle blackmail. Do we have to be responsible every minute of the day with our every choice in a minefield of charitable doings? Carrying food and drink is not a new concept (sometimes it is essential). It was just kept under brown paper wraps and not flaunted. Eating, drinking, smoking or adjusting our underwear in public was not the done thing when I was a girl!
Bodies preserved in the ice caps, that have been discovered by plucky explorers in recent times, always seem to have been carrying a small drawstring leather pouch containing berries or dried meats that we can still identify and from them learn lessons about the diet and lifestyle of the time. these mummified morsels can teach us if they were hunter/gatherers or if crops were being grown. Imagine their confusion with our form of hunting and gathering. The abundance of food would bring tears to
their eyes. Wide eyed with wonder at the cavalier way we treat our food production today and wondering why we are carrying it about when its so plentiful on every street corner and preserved in big silver boxes in the draught- proof, heated homes we inhabit instead of their caves where running water was a drip down the wall at the back. We produce more food than we can eat and somehow
when we try to airlift the surplus to other countries in need, it never quite makes it to the people who need it. The words butter and mountain should not be seen together. I am guessing that most people reading this magazine have dry goods in cupboards and butter and milk in the fridge at the very least. An ashamed confession that you throw out food every week will come from at least 75% of you. The way we shop has also
affected the way we eat. Vast trolleys in supermarkets encourage us to fill them with enough food for a small army for a week at a time. Our Mothers shopped almost daily, were distrustful of frozen goods and had very little waste. We buy what we fancy at the time (when was the last time you wrote out a week’s menus and stuck to them?) and if
Illustration by Lisa Wyman
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