TOURISM No domestic tourism cuts: DCMS Total Gym’s premier t raining program


Te Department for Culture, Media & Sport (DCMS) has announced details of funding for all its bodies - including a five percent slice to international tourism, with no cut to domestic tourism. The zero per cent cut to


VisitEngland’s core grant-in- aid has been met with great positivity from the organ- isation, which said that it was “reassured” by the gov- ernment’s commitment to tourism in England. A spokesperson from


VisitEngland said: “We recog- nise the public purse is under ever increasing pressure so we are delighted that tourism’s significant contribution to the economy has been recognised by the Secretary of State, Maria Miller, and Tourism Minister, Hugh Robertson, in securing this settlement.” Tourism in the UK is worth an estimated


Tourism in the UK is on the rise and is worth an estimated £97bn


£97bn. Growth in the sector has seen a steady rise across the country thanks to various campaigns promoting Britain overseas com- bined with successes of international events such as the London 2012 Olympic Games. Details: http://lei.sr?a=g7j4G


London hits record numbers for overseas tourism Expenditure over the same period saw a


Visits from overseas tourists to London have hit record numbers, according to the latest International Passenger Survey figures. During the first quarter of 2013, 3.4m


tourists came to London, a 4.2 per cent boost on the same period in 2012.


significant increase – reaching £2.1bn dur- ing the quarter – meaning London has seen increased expenditure from over- seas visitors for seven consecutive quarters. Details: http://lei.sr?a=E0a5A


Scotland sees increase in visitor-spending


While visitors to Scotland have decreased over the past year, spending has seen a sharp increase, according to official figures. The Office of National


Statistics has reported that spending by overseas visitors was up by 22 per cent, while visitor numbers saw a decrease of nine per cent. Domestic visits to the


country saw an increase of 10 per cent on the start of 2012, with domestic spending also- seeing a slight increase. Visitors from North America and Europe


Visitor numbers from markets such as India are beginning to rise


both fell, however, visits from emerging markets such as India are beginning to rise. Scotland’s Tourism Development Agency


has started an online and social marketing campaign linked to broadcasting, which began


© CYBERTREK 2013


with the airing of BBC Scotland’s Hebrides nature programmes. Te agency is also spending £400,000 on


TV advertisements to be aired in both the USA and in the UK, showcasing Scottish golf. Details: http://lei.sr?a=o0G8g


Twitter: @leisureopps Read Leisure Opportunities online: www.leisureopportunities.co.uk/digital 11


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